LEADER 04672nam 2200613Ia 450 001 9910840615503321 005 20230617024720.0 010 $a1-280-27089-6 010 $a9786610270897 010 $a0-470-34179-3 010 $a0-470-85805-2 010 $a0-470-85804-4 035 $a(CKB)111087027098544 035 $a(EBL)152675 035 $a(SSID)ssj0000176958 035 $a(PQKBManifestationID)11165415 035 $a(PQKBTitleCode)TC0000176958 035 $a(PQKBWorkID)10210104 035 $a(PQKB)10905636 035 $a(MiAaPQ)EBC152675 035 $a(OCoLC)85820260 035 $a(EXLCZ)99111087027098544 100 $a20031006d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aI-mode strategy$b[electronic resource] /$fTakeshi Natsuno ; translated by Ruth South McCreery 210 $aChichester ;$aHoboken, NJ $cWiley$dc2003 215 $a1 online resource (190 p.) 300 $aDescription based upon print version of record. 311 $a0-470-85101-5 320 $aIncludes bibliographical references and index. 327 $ai-mode Strategy; About the Author; Foreword to the Japanese Edition; Foreword to the English-language Edition; Contents; Color Plates; 1 Success; 1.1 IT Businesses Grow far More Than Expected or do not Grow at All; 1.1.1 The Pace Outstripped Our Expectations; 1.1.1.1 One Million in 20 Days: 50,000 New Subscribers a Day; 1.1.1.2 One-Third of All Internet Users; 1.2 i-mode: Born with a Sense of Crisis; 1.2.1 A Multidisciplinary Team; 1.2.2 Towards the Second S-Curve; 1.2.2.1 From Volume to Value; 1.3 Evolution of a Text-Based e-Mail Culture; 1.3.1 From One-Way to Interactive; 1.4 Beyond Talk 327 $a1.6.3.1 Lightness Ceased to be the Decisive Feature1.6.4 Uniquely Successful: Service Providers in Other Countries Not Doing Well; 1.7 All Eyes on DoCoMo; 2 Concepts; 2.1 Why Has Our Success in the IT Business Been so Overwhelming?; 2.1.1 It is no Longer a Telecom Age; 2.2 Differences in Platform are Meaningless; 2.2.1 Customer Participation Boosts the Attractiveness of Services; 2.2.1.1 Customers and Service Providers are in the Same Team - That is Internet Thinking; 2.2.2 Alliances Create New Markets; 2.2.3 Opportunities for Existing Businesses; 2.3 Why is the Win so Overwhelming? 327 $a2.4 Life Today: Complex Systems2.4.1 Self-Organization in Geese; 2.4.2 Evaluating a Service in Terms of the Service as a Whole; 2.4.3 One Technology Cannot Lead a New Service; 2.4.4 DoCoMo's Role is to Coordinate the System as a Whole; 3 Practice; 3.1 Most People are Conservative; They Reject What Seems too New; 3.1.1 There Will be a 'Wallet PC' Someday; 3.1.1.1 Add-Ons Stimulated the Appetite to Develop; 3.1.1.2 One Industry Alone Could not do It; 3.1.2 How to Kick-Start the Process?; 3.1.2.1 Language Selection: A Keystroke; 3.1.2.2 Our De Facto Standard Technology Lures Content 327 $a3.1.2.3 A Lesson from a US Study3.1.2.4 Kindergarten English? or French?; 3.1.2.5 Thousands of Ringtones in No Time; 3.1.2.6 Unusual Phones do not Sell; 3.1.2.7 It's a Mobile Phone, Stupid; 3.1.2.8 Using Existing Web Servers; 3.1.2.9 Minimizing the Need to Change Systems; 3.1.3 A Business Concept That Attracts Partners in Droves; 3.2 DoCoMo's Role: Two Points Only; 3.3 Sharing the Revenues Matters; 3.4 Keep Service Providers Motivated; 3.4.1 Four Conditions for Attractive Content; 3.4.2 Nationwide Meetings Help Develop an Eye for Content; 3.5 What is Internet-Style Marketing? 327 $a3.5.1 The Concept Behind the Commercial with Hirosue 330 $aFirst introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of 606 $aCell phone services industry$zJapan 606 $aWireless Internet 615 0$aCell phone services industry 615 0$aWireless Internet. 676 $a005.276 676 $a621.38212 700 $aNatsuno$b Takeshi$01728707 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910840615503321 996 $aI-mode strategy$94140916 997 $aUNINA