LEADER 10947nam 22004693 450 001 9910838287903321 005 20240216080300.0 010 $a3-031-41371-7 035 $a(MiAaPQ)EBC31151270 035 $a(Au-PeEL)EBL31151270 035 $a(EXLCZ)9930362867600041 100 $a20240216d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aComputational and Strategic Business Modelling $eIC-BIM 2021, Athens, Greece 205 $a1st ed. 210 1$aCham :$cSpringer International Publishing AG,$d2024. 210 4$d©2024. 215 $a1 online resource (641 pages) 225 1 $aSpringer Proceedings in Business and Economics Series 311 08$aPrint version: Sakas, Damianos P. Computational and Strategic Business Modelling Cham : Springer International Publishing AG,c2024 9783031413704 327 $aIntro -- Preface: 9th International Conference on Business Intelligence and Modelling (IC-BIM) -- Aims and Scope of the Conference -- Topics -- Paper Peer Review -- Thanks -- Conference Details -- Chairs -- Scientific Committee -- Organizing Committee -- Invited Speakers -- Contents -- Part I Digital Marketing and Human Behavior (???o??????????o ??????ó?) -- Decentralized Payment Networks Digital Marketing Campaigns´ Evaluation Through Estimating Web Page Factors -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Dynamic Model -- 7 Conclusions -- 8 Practical Implications -- References -- Modeling Decentralized Payment Services´ Digital Marketing Performance Through Webpage Auditing Strategy -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Predictive Model -- 7 Conclusions -- 8 Practical Implications -- References -- Airlines´ Low-Demand Risk Management Implications of COVID-19 Crisis-Induced Immobility Utilizing Big Data -- 1 Literature Review -- 1.1 COVID-19 Effect on Airlines´ Websites´ User Engagement Metrics -- 1.2 Big Data and the Aviation Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- Reputational Crisis Risk Management: The Immediate Effect of a Plane Crash on Airlines´ Digital Branding -- 1 Literature Review -- 1.1 Reputational Crisis in Air Disasters -- 1.2 Reputational Crisis Effect on Online Customers´ Behavior -- 1.3 Reputational Crisis and Big Data -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis. 327 $a3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- Cruise Industry Crisis Risk Management and Recovery Strategies Utilizing Crowdsourcing Data -- 1 Literature Review -- 1.1 Risk Perceptions Within the Cruise Industry -- 1.2 Recovery Strategies in the Post-Crisis Era -- 1.3 Crowdsourcing Data Within the Cruise Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- The COVID-19 Crisis Effect on Railways´ Digital Branding: Risk Management Applications Utilizing Big Data -- 1 Literature Review -- 1.1 Risk Management in the Railway Sector -- 1.2 Big Data and the Railway Sector -- 1.3 Customers´ Satisfaction and Social Behavior Within the Railway Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- The Role of Web Page Auditing in Centralized Payment Networks´ Digital Marketing Enhancement -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Hybrid Model -- 7 Conclusions -- 8 Practical Implications -- References -- Effects of Big Data and Web Analytics on the Optimization of Startups´ Branding and Market Share -- 1 Introduction and Hypotheses Developments -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 FCM -- 4 Conclusions -- References -- Competitive Differentiation in Airlines´ Mobile Applications with the Assistance of Eye-Tracking Research -- 1 Introduction and Research Hypotheses -- 2 Methodology -- 3 Results. 327 $a3.1 Statistical Analysis -- 3.2 Fuzzy Cognitive Map -- 3.3 Neuromarketing Analysis -- 4 Conclusion and Limitations -- References -- Digital Marketing Strategy for Competitive Advantage Acquisition Through Neuromarketing in the Logistics Sector -- 1 Introduction and Research Hypothesis -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Formulation of Fuzzy Cognitive Map -- 3.3 Neuromarketing Analysis -- 4 Conclusion and Limitations -- References -- Social Media Analytics for Customer Satisfaction Based on User Engagement and Interactions in the Tourism Industry -- 1 Introduction and Hypotheses Developments -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 FCM -- 4 Conclusions -- References -- Part II Decision Support Systems (DSS) and Business Modelling -- Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization -- 1 Introduction -- 1.1 Ecological Advertising -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 3) -- 8 Conclusion -- References -- Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Opti... -- 1 Introduction -- 1.1 E-Shop -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modelling and Simulation -- 7 Optimization (Fig. 3) -- 8 Conclusion -- References -- Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization -- 1 Introduction -- 1.1 Social Media -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 3). 327 $a8 Conclusion -- References -- Energy Saving of an RPAS (Remotely Piloted Aircraft System) Using Solar Panels, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 5.1 Solar Energy -- 5.2 Dynamic Energy -- 5.3 Air Resistance Energy -- 5.4 Thermal Energy -- 6 Modeling and Simulation -- 7 Optimization -- 8 Conclusion -- References -- Energy Saving of a Drone Using a Hydrogen Cell Battery, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Tables 1 and 2) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 5.1 Propeller Energy -- 5.2 Rechargeable Battery Energy -- 5.3 Battery Energy -- 5.4 Hydrogen Cell Battery Energy -- 5.5 Kinetic Energy -- 5.6 Air Resistance Energy -- 5.7 Thermal Energy -- 5.8 Dynamic Energy -- 6 Modeling and Simulation -- 7 Optimization -- 8 Conclusion -- References -- Energy Saving of a Drone in Order to Increase Flight Time and Distance Traveled, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 6) -- 8 Conclusion -- References -- Assessment of the Berkeley Solar Drone´s Ability to Save Energy and Assist in the Development of Fifth Generation Mobile Netwo... -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 5) -- 8 Conclusion -- References -- Modeling and Simulation of Examining the Performance of a Drone for Long-Distance Endurance -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis. 327 $a4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modelling and Simulation -- 7 Optimization (Fig. 4) -- 8 Conclusion -- References -- Part III Business Transformation -- Distance Education and Digital Disruptions in the COVID-19 Era -- 1 Introduction -- 2 Education Models -- 3 New Technologies -- 4 Interaction of Distance Learning and the Teaching Process -- 5 Conclusion -- References -- Motivations of Business Ecosystem Participants for Value Co-creation: An Overview -- 1 Introduction -- 2 Background -- 3 Methodology -- 4 Results -- 5 Conclusions and Future Research -- References -- The Emergence of Business Ecosystems in the Healthcare Industry -- 1 Introduction -- 2 Methodology -- 3 Drivers for Disruption -- 4 Healthcare Business Ecosystems -- 4.1 Medical ``6 Ps´´ Healthcare Ecosystem -- 4.2 Holistic Healthcare Ecosystem -- 5 Discussion -- 6 Conclusions -- References -- The Current State of Artificial Intelligence -- 1 Introduction -- 2 The Three Waves of Artificial Intelligence -- 3 The History of AI´s Achievements -- 4 State-Sponsored Studies on AI in Russia -- 5 Main Directions for Future Work in AI -- 6 Conclusion -- References -- Evaluating an Impact of Digital Transformation -- 1 Introduction -- 2 Effects of Digital Transformation -- 3 Risks of Digital Transformation -- 4 Assessing the Effects of Digital Transformation -- 5 Conclusion -- References -- Part IV 10th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Towards the Development of Context-Sensitive Agrifood Entrepreneurial Skills Frameworks -- 1 Introduction -- 2 Identification and Mapping of Entrepreneurial Skills in Three Comprehensive Skills Frameworks: The Cases of O*Net, SCT, and ... -- 3 A Preliminary Review of the Literature on Entrepreneurial Skills in Agrifood Ecosystems -- 4 Discussion -- References. 327 $aAssessment of the Legal Framework of Greece in Terms of the Applicability of Green Innovation in the Supply Chain Sector. 410 0$aSpringer Proceedings in Business and Economics Series 676 $a658.47 700 $aSakas$b Damianos P$01726625 701 $aNasiopoulos$b Dimitrios K$01726626 701 $aTaratuhina$b Yulia$01726627 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910838287903321 996 $aComputational and Strategic Business Modelling$94132559 997 $aUNINA