LEADER 03871nam  22006615  450 
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005 20250807153137.0
010   $a9783031536069
010   $a3031536061
024 7 $a10.1007/978-3-031-53606-9
035   $a(MiAaPQ)EBC31169168
035   $a(Au-PeEL)EBL31169168
035   $a(DE-He213)978-3-031-53606-9
035   $a(CKB)30437435700041
035   $a(EXLCZ)9930437435700041
100   $a20240219d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aTrade Show Psychology /$fby Federico Addimando
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (150 pages)
225 1 $aSpringerBriefs in Psychology,$x2192-8371
311 08$a9783031536083 
311 08$a3031536088 
311 08$a9783031536052 
311 08$a3031536053 
327   $aChapter 1 - Becoming a Business Consultant -- Chapter 2 - Understanding Customer Behaviour -- Chapter 3 - Crafting Compelling Booth Designs -- Chapter 4 - Effective Communication Strategies -- Chapter 5 - Effective Lead Conversion Tactics -- Chapter 6 - Customer-Centric Booth Mastery -- Chapter 7 - Strategies for Overcoming Challenges -- Chapter 8 - Beyond the Booth - Post-Event Analysis.
330   $aIn this book, readers are taken on an illuminating journey into the world of trade shows from a unique perspective ? the psychology of both exhibitors and attendees. This comprehensive guide delves deep into the intricacies of drawing visitors to your booth and forging meaningful connections. It offers a wealth of insights into the art of engaging potential clients effectively and understanding their behavior within the bustling trade show environment. The book covers a wide array of topics, including techniques for attracting visitors to your booth, effective communication strategies, and the psychology behind booth design. From the selection of color schemes and themes that resonate with your target audience to crafting compelling messages that leave a lasting impression, this book provides practical advice for achieving trade show success. It also explores the role of technology and digital marketing in modern trade show strategies, offering a blend of timeless principles and cutting-edge approaches. Moreover, the text delves into case studies and real-world examples from successful exhibitors, showcasing their innovative methods and success stories. Whether you're a seasoned trade show veteran or a newcomer looking to make a splash, this book equips you with the knowledge and strategies needed to thrive in the competitive world of trade shows. With its engaging and informative content, 'Trade Show Psychology' is an indispensable resource for anyone seeking to maximize their impact and ROI at trade shows.
410  0$aSpringerBriefs in Psychology,$x2192-8371
606   $aPsychology, Industrial
606   $aEthnopsychology
606   $aStrategic planning
606   $aLeadership
606   $aWork and Organizational Psychology
606   $aIndustrial Psychology
606   $aCross-Cultural Psychology
606   $aBusiness Strategy and Leadership
615  0$aPsychology, Industrial.
615  0$aEthnopsychology.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aWork and Organizational Psychology.
615 24$aIndustrial Psychology.
615 24$aCross-Cultural Psychology.
615 24$aBusiness Strategy and Leadership.
676   $a158.7
700   $aAddimando$b Federico$01429484
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910838279203321
996   $aTrade Show Psychology$94132045
997   $aUNINA