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010   $a3-031-49877-1
024 7 $a10.1007/978-3-031-49877-0
035   $a(MiAaPQ)EBC31165072
035   $a(Au-PeEL)EBL31165072
035   $a(DE-He213)978-3-031-49877-0
035   $a(CKB)30381442300041
035   $a(EXLCZ)9930381442300041
100   $a20240215d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aEmotion-Driven Innovation $eA Methodology to Envision Emotion-Focused New Product Ideas /$fby Teresa Alaniz, Stefano Biazzo
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (185 pages)
225 1 $aFuture of Business and Finance,$x2662-2475
311   $a3-031-49876-3 
327   $aThe challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design.
330   $aIt is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.
410  0$aFuture of Business and Finance,$x2662-2475
606   $aTechnological innovations
606   $aConsumer behavior
606   $aMarketing
606   $aBranding (Marketing)
606   $aInnovation and Technology Management
606   $aConsumer Behavior
606   $aMarketing
606   $aBranding
615  0$aTechnological innovations.
615  0$aConsumer behavior.
615  0$aMarketing.
615  0$aBranding (Marketing)
615 14$aInnovation and Technology Management.
615 24$aConsumer Behavior.
615 24$aMarketing.
615 24$aBranding.
676   $a658.4062
676   $a658.514
700   $aAlaniz$b Teresa$01726289
701   $aBiazzo$b Stefano$0517289
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910838276803321
996   $aEmotion-Driven Innovation$94131999
997   $aUNINA