LEADER 04737nam 22007815 450 001 9910838247903321 005 20230125213902.0 010 $a1-5036-3125-7 010 $a9781503631250 024 7 $a10.1515/9781503631250 035 $a(CKB)4900000001022339 035 $a(DE-B1597)624336 035 $a(DE-B1597)9781503631250 035 $aEBL7012582 035 $a(AU-PeEL)EBL7012582 035 $a(MiAaPQ)EBC7012582 035 $a(OCoLC)1312726744 035 $a(EXLCZ)994900000001022339 100 $a20220426h20222022 fg 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBlack Culture, Inc. $eHow ethnic community support pays for corporate America /$fPatricia A. Banks 210 1$aStanford, CA :$cStanford University Press,$d[2022] 210 4$d©2022 215 $a1 online resource (240 pages) 225 0 $aCulture and Economic Life 300 $aDescription based upon print version of record. 327 $aDiversity capital -- The racial return -- Racism rehab -- Cultivating customers -- The party of the year -- Gospel and the Golden Arches -- #AfropunkWeSeeYou -- Branding diversity. 330 $a"A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"--Provided by publisher. 410 0$aCulture and Economic Life Series. 410 0$aProQuest Ebook Central. 606 $aAfrican American arts$xFinance 606 $aArt patronage$zUnited States 606 $aCorporate sponsorship$zUnited States 606 $aCorporations$xPublic relations$zUnited States 606 $aEthnic arts$zUnited States$xFinance 606 $aSocial responsibility of business$zUnited States 606 $aSOCIAL SCIENCE / Ethnic Studies / African American Studies$2bisacsh 608 $aebook.$2local 610 $aAfrican Americans. 610 $aadvertising. 610 $aart patronage. 610 $aconsumers. 610 $acorporate sponsorship. 610 $aculture. 610 $adiversity. 610 $amarketing. 610 $aphilanthropy. 610 $arace and ethnicity. 615 0$aAfrican American arts$xFinance. 615 0$aArt patronage 615 0$aCorporate sponsorship 615 0$aCorporations$xPublic relations 615 0$aEthnic arts$xFinance. 615 0$aSocial responsibility of business 615 7$aSOCIAL SCIENCE / Ethnic Studies / African American Studies. 676 $a700.89/96073 686 $aMS 1235$qSEPA$2rvk 700 $aBanks$b Patricia A.$4aut$4http://id.loc.gov/vocabulary/relators/aut$01731555 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910838247903321 996 $aBlack Culture, Inc$94144464 997 $aUNINA