LEADER 03478nam 2200625z- 450 001 9910836796703321 005 20240308205113.0 010 $a1-910634-51-4 035 $a(CKB)5680000000036192 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/28452 035 $a(EXLCZ)995680000000036192 100 $a20202102d2016 |y e 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHow the World Changed Social Media 210 $cUCL Press$d2016 215 $a1 electronic resource (286 p.) 225 1 $aWhy We Post 300 $aDescription based upon print version of record. 311 $a1-910634-47-6 311 $a9781910634490 327 $aCover; Title Page; Copyright Page; Introduction to the series Why We Post; Acknowledgements; Contents; Summary of contents; List of figures; List of tables; List of contributors; 1. What is social media?; 2. Academic studies of social media; 3. Our method and approach; 4. Our survey results; 5. Education and young people; 6. Work and Commerce; 7. Online and offline relationships; 8. Gender; 9. Inequality; 10. Politics; 11. Visual images; 12. Individualism; 13. Does social media make people happier?; 14. The future; Appendix - The nine ethnographies; Notes; References; Index 330 $aHow the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project?s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. 517 $aWhy We Post 606 $aSociety & social sciences$2bicssc 606 $aSocial & cultural anthropology, ethnography$2bicssc 610 $asocial media 610 $asociety 610 $amemes 610 $aAnthropology 610 $aChina 610 $aFacebook 610 $aField research 615 7$aSociety & social sciences 615 7$aSocial & cultural anthropology, ethnography 676 $a302.23 700 $aMiller$b Daniel$4auth$0118348 702 $aSinanan$b Jolynna$4auth 702 $aWang$b Xinyuan$4auth 702 $aMcDonald$b Tom$4auth 702 $aHaynes$b Nell$4auth 702 $aCosta$b Elisabetta$4auth 702 $aSpyer$b Juliano$4auth 702 $aVenkatraman$b Shriram$4auth 702 $aNicolescu$b Razvan$4auth 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910836796703321 996 $aHow the world changed social media$92020996 997 $aUNINA