LEADER 02679oam 2200685I 450 001 9910457919703321 005 20200520144314.0 010 $a0-7890-1770-9 010 $a1-135-18664-2 010 $a0-203-86262-7 010 $a0-7890-3301-1 024 7 $a10.4324/9780203862629 035 $a(CKB)1000000000347841 035 $a(EBL)244216 035 $a(OCoLC)475965101 035 $a(SSID)ssj0000198175 035 $a(PQKBManifestationID)12056628 035 $a(PQKBTitleCode)TC0000198175 035 $a(PQKBWorkID)10168984 035 $a(PQKB)10779560 035 $a(MiAaPQ)EBC244216 035 $a(Au-PeEL)EBL244216 035 $a(CaPaEBR)ebr10795806 035 $a(CaONFJC)MIL542334 035 $a(OCoLC)868976355 035 $a(EXLCZ)991000000000347841 100 $a20180706d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing your business $ea guide to developing a strategic marketing plan /$fRonald A. Nykiel 210 1$aNew York :$cRoutledge,$d2011. 215 $a1 online resource (330 p.) 225 1 $aBest business books 225 0$aBest business books 300 $aDescription based upon print version of record. 311 $a1-306-11083-1 311 $a0-7890-1769-5 320 $aIncludes bibliographical references and index. 327 $apart A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. 330 $aExamine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-ste 410 0$aBest business books. 606 $aMarketing$xDecision making 606 $aMarketing$xManagement 606 $aMarketing$xPlanning 608 $aElectronic books. 615 0$aMarketing$xDecision making. 615 0$aMarketing$xManagement. 615 0$aMarketing$xPlanning. 676 $a658.8/02 700 $aNykiel$b Ronald A.$0504193 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457919703321 996 $aMarketing your business$92127546 997 $aUNINA LEADER 10416nam 22004093 450 001 9910835060103321 005 20240215080218.0 010 $a3-031-17299-X 035 $a(MiAaPQ)EBC31138422 035 $a(Au-PeEL)EBL31138422 035 $a(EXLCZ)9930327220400041 100 $a20240215d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEncyclopedia of Quality of Life and Well-Being Research 205 $a2nd ed. 210 1$aCham :$cSpringer International Publishing AG,$d2024. 210 4$d©2023. 215 $a1 online resource (8069 pages) 311 08$aPrint version: Maggino, Filomena Encyclopedia of Quality of Life and Well-Being Research Cham : Springer International Publishing AG,c2024 9783031172984 327 $aIntro -- Preface to the Second Edition -- Preface to the First Edition -- Aims -- Structure and Scope -- List of Topics -- About the Editor -- Section Editors -- Contributors -- A -- 4-Day Week -- Abandonment -- Abilities -- Ability to Cope -- Aboriginal -- Aboriginal and Torres Strait Islander -- Aboriginal Community Well-Being Index -- Synonyms -- Definition -- Description -- Discussion -- Disclaimer -- Cross-References -- References -- Aboriginal Education -- Aboriginal Health -- Aboriginal Inequality -- Aboriginal Knowledge -- Aboriginal Peoples Survey, Canada (APS) -- Definition -- Description -- Inception of the APS in 1991 -- Living Conditions the Subject of Inquiry in 2001 and 2006 -- A Shift in 2012 -- Conclusion -- Cross-References -- References -- Absence of Anxiety -- Absence of Psychopathology -- Absolute Individual Deprivation in Europe -- Absolute Poverty Line -- Absolute Subjective Well-Being (ASWB) -- Abstention from Voting -- Abundance -- Abuse in Romantic Relationships -- Abuse of Older Adults -- Abuse, Sexual -- Abuse, Sibling -- Academic Quality and Budgets -- Academic Satisfaction -- Access -- Accessibility -- Synonyms -- Definition -- Description -- Cross-References -- References -- Accessibility to Services -- Accidents -- Accommodation, Adaptation, Modification -- Accounting System for Societal Well-Being -- Achievement -- Achievement Motivation -- Acoustic Music -- Acquiescence Response Set -- Synonyms -- Definition -- Cross-References -- References -- ACSA -- Acting -- Action Research -- Synonyms -- Definition -- Description -- Historical Roots -- Discussion -- Questions -- Cross-References -- References -- Action Systems -- Active Ageing -- Active Ageing and Personal Wellbeing Among Older Adults in Spain -- Synonyms -- Definition -- Description. 327 $aMethods Used to Research on Active Ageing and Quality of Life Among Older Persons in Spain -- Active Ageing in Spain -- Personal Wellbeing Among Older Adults in Spain -- How Do Older Adults Perceive AA and QoL? -- Cross-References -- References -- Active Ageing Index (AAI) -- Active Citizenship -- Definition -- Description -- Cross-References -- References -- Active Coping -- Synonyms -- Definition -- Description -- Distinctions -- Active Coping and Quality of Life -- Cross-References -- References -- Active Lifestyle -- Active Living Communities -- Active Surveillance: Expectant Management, Watchful Waiting -- Active, Shared, or Passive Participation -- Activities -- Activities of Daily Living -- Activities of Daily Living (ADL) -- Definition -- Description -- References -- Activities of Daily Vision Scale -- Synonyms -- Definition -- Description -- Discussion -- Cross-References -- References -- Activity Assessment -- Synonyms -- Definition -- Description -- The Types of Activities to Be Measured -- The Purposes of the Measures -- The Techniques to Assess the Desired Activity -- Contextual Issues Related to the Measurements -- The Methodological Quality -- Practical Feasibility -- Discussion -- Cross-References -- References -- Activity Day Centers -- Activity Evaluation -- Activity Limitations at Work -- Activity Support, Housing and Crime -- Activity Theory of Successful Aging -- Actualizing Tendency -- Acute Myocardial Infarction -- Synonyms -- Definition -- Description -- Cross-References -- References -- Acute Poverty -- Adaptability -- Adaptation -- Adaptation-Level Theory -- Definition -- Description -- Cross-References -- References -- Adapted Version of the Flanagan Quality of Life Scale -- Addiction -- Addiction Severity Index -- Synonyms -- Definition -- Description -- Discussion -- Cross-References -- References. 327 $aAddiction Severity Index (ASI) -- Addiction, Sexual -- Addiction: An Overview -- Synonyms -- Definition -- Description -- Prevalence Rates of Substance Use and Dependency -- Types of Substances -- Sedatives -- Stimulants -- Other Drugs -- Behavioral Addictions -- Internet, Work, and Sex Addiction -- Correlates and Risk Factors Associated with Addictive Behaviors -- Assessing Substance Use Disorders -- Treatment -- References -- Addictive Substance Abuse -- Additional Benefit -- Additive Conjoint Measurement -- Adjusted Mazziotta-Pareto Index -- Adjustment in Old Age -- Adolescent and Parent Values -- Adolescent Drug Abuse -- Adolescent Drug Use -- Adolescent Health -- Adolescent Health-Risk and Problem Behavior -- Synonyms -- Definition -- Description -- Perceived Quality of Life: Life Satisfaction -- Relationship Between Problem/Health-Risk Behaviors and Perceived Quality of Life -- Tobacco, Alcohol, and Other Substance Abuse -- Violence and Aggression -- Victimization -- Suicide -- Sexual Risk-Taking Behavior -- Dieting Behaviors, Perceptions of Body Weight, and Eating Disorders -- Physical Activity/Exercise -- Positive Psychological and Health-Risk Reduction Interventions -- Discussion -- Cross-References -- References -- Adolescent Life Satisfaction Measurement -- Definition -- Description -- Discussion -- Cross-References -- References -- Adolescent Problem and Health Risk Behaviors: Risk Behaviors -- Adolescent Substance Abuse -- Adolescent Substance Use -- Synonyms -- Definition -- Description -- Introduction -- Use of Specific Substances -- Caffeine -- Alcohol -- Nicotine -- Cannabis -- Prescription Pharmaceuticals -- Other Drugs -- Summary -- Cross-References -- References -- Adolescent Well-Being -- Adolescents -- Adolescents and Spirituality -- Synonyms -- Definition -- Description -- Cross-References -- References. 327 $aAdolescents in Singapore, Body Mass Index and Health-Related Quality of Life -- Definition -- Description -- HRQOL -- Body Mass Index (BMI) -- Data Analysis -- Sample Characteristics -- Association Between BMI and HRQOL -- Difference Between Adolescent and Parent-Proxy-Reported HRQOL by Adolescent Body Mass Status -- Discussion -- Conclusion -- Acknowledgment -- References -- Adolescents in Spain, Application of the Personal Well-Being Index (PWI) -- Synonyms -- Definition -- Description -- Discussion -- Cross-References -- References -- Adolescents Personal Well-Being -- Adolescents´ Life Satisfaction -- Synonyms -- Definition of Life Satisfaction -- Overview -- Antecedents -- Personality Factors -- Environmental Events and Experiences -- Cultural Factors -- Conclusion -- Cross-References -- References -- Adolescents´ Life Satisfaction in Spain -- Adolescents´ Sexual Relationships -- Adolescents´ Subjective Well-Being -- Adolescents´ Subjective Well-Being in Spain -- Adult Education -- Adult Equivalence Scale -- Adult Role Models -- Adult Sex Offender -- Advertising -- Advocacy Networks -- Advocacy Planning -- ADVS -- Aerobic Training -- Aesthetic Embodiment -- Aesthetic Merit -- Aesthetic Preferences Concerning Animals -- Aesthetic Quality -- Aesthetic Ranking of Animals -- Aesthetic Value -- Synonyms -- Definition -- Description -- Cross-References -- References -- Aesthetics -- Affect Balance -- Affect Balance Scale -- Synonyms -- Definition -- Description -- Reliability -- Validity -- Discussion -- Cross-References -- References -- Affection -- Affective Component of Happiness -- Synonyms -- Definition -- Description -- Concept -- Measures -- Self-Estimates -- Affect Balance Scales -- Average of Multiple Moment Assessments -- Behavioral Indications -- Findings -- Distributional Findings -- Correlational Findings -- Explanation -- Function. 327 $aCross-References -- References -- Affective Concordance or Similarity -- Affective Connection to Nature -- Synonyms -- Definition -- Description -- Cross-References -- References -- Affective Contagion -- Synonyms -- Definition -- Description -- Cross-References -- References -- Affective States -- Affliction -- Affluence -- Synonyms -- Definition -- Description -- Conclusions -- Cross-References -- References -- Affluence Hypothesis and WTP -- Affluence, Stress, and Well-Being -- Synonyms -- Definition -- Description -- Time Stress -- Other Mechanisms -- Relations Between Perceived Stress and Well-Being at the Nation- Versus Individual-Level -- Conclusion -- References -- Affordable Housing -- African Ethics -- African-American Youth Informational Support -- Age Discrimination -- Synonyms -- Definition -- Description -- Discussion -- Cross-References -- References -- Age Distance to Death -- Aged -- Age-Friendly Communities -- Ageing and Institutionalization -- Ageism -- Agency -- Agency Perspective -- Agenda 21 -- Definition -- Description -- Cross-References -- References -- Agentic Versus Communal Needs -- Age-Sex Pyramid -- Aggregate Measures -- Aggregate Social Indicators Construction -- Aggregated Governance Indicators -- Synonyms -- Definition -- Description -- Discussion -- References -- Aggregation Problem -- Definition -- Description -- Discussion -- Cross-References -- References -- Aggression -- Aggression Against Children -- Aggression, Sibling -- Aging -- Aging Population -- Definition -- Description -- References -- Aging Workers -- Aging Workers and the Quality of Life -- Synonyms -- Definition -- Description -- Age and the Quality of Work -- Age and Job Satisfaction -- The Health Status of Older Workers -- Social Integration of Older Workers -- The Overall Well-Being of Older Workers -- Cross-References -- References -- Agitation. 327 $aAgnosticism. 676 $a306 700 $aMaggino$b Filomena 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910835060103321 997 $aUNINA