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010   $a1-78735-568-3
024 8 $ahttps://doi.org/10.14324/111.9781787355385
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035   $a(BIP)081840948
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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aCash Flow : $eThe Businesses of Menstruation /$fCamilla Mørk Røstvik
210  1$a[s.l.] :$cUCL Press,$d2023.
215   $a1 online resource (228 p.) $cill
311   $a1-78735-556-X 
330   $aThe menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
606   $aHistory / Women$2bisacsh
606   $aBusiness & Economics / Industries / Healthcare$2bisacsh
606   $aHealth & Fitness / Women's Health$2bisacsh
606   $aHealth
610   $aGynecology
610   $aMedical
615  7$aHistory / Women
615  7$aBusiness & Economics / Industries / Healthcare
615  7$aHealth & Fitness / Women's Health
615  0$aHealth
676   $a306.4613082
700   $aRøstvik$b Camilla Mørk
801  0$bScCtBLL
801  1$bScCtBLL
906   $aBOOK
912   $a9910832992903321
997   $aUNINA