LEADER 04722nam 2200997 450 001 9910787494003321 005 20230125183119.0 010 $a1-78684-340-4 010 $a1-60649-841-X 035 $a(CKB)3710000000329600 035 $a(OCoLC)900878631 035 $a(CaPaEBR)ebrary11007932 035 $a(CaBNVSL)swl00404635 035 $a(Au-PeEL)EBL1911679 035 $a(CaPaEBR)ebr11007932 035 $a(CaONFJC)MIL688081 035 $a(OCoLC)899728163 035 $a(CaSebORM)9781606498408 035 $a(MiAaPQ)EBC1911679 035 $a(EXLCZ)993710000000329600 100 $a20150126d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 12$aA beginner's guide to mobile marketing /$fMolly Garris and Karen Mishra 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (168 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-60649-840-1 320 $aIncludes bibliographical references (pages 135-144) and index. 327 $a1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. 330 3 $aThis book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aCell phone advertising 606 $aInternet marketing 610 $aanalytics 610 $aapps 610 $abanners 610 $abeacons 610 $abrand 610 $acase studies 610 $adisplay 610 $aiBeacon 610 $aintegrated strategy 610 $alocation-based services 610 $aMMS 610 $amobile ads 610 $amobile advertising 610 $amobile at retail 610 $amobile marketing 610 $amobile search 610 $amobile site 610 $amobile web 610 $amobile website 610 $amulti-media messaging 610 $aNFC 610 $anonprofit 610 $aomni-channel experience 610 $apush notifications 610 $aQR code 610 $aretailer 610 $aRMM 610 $aROI 610 $asearch 610 $aSMS 610 $asocial 610 $aSOLOMO 610 $asports marketing 610 $asuccess measurement 610 $atablets 610 $atext messaging 615 0$aCell phone advertising. 615 0$aInternet marketing. 676 $a658.872 700 $aGarris$b Molly.$01482910 702 $aMishra$b Karen E. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787494003321 996 $aA beginner's guide to mobile marketing$93700846 997 $aUNINA LEADER 04484nam 22005775 450 001 9910831009403321 005 20240307120835.0 010 $a3-031-51455-6 024 7 $a10.1007/978-3-031-51455-5 035 $a(MiAaPQ)EBC31102390 035 $a(Au-PeEL)EBL31102390 035 $a(DE-He213)978-3-031-51455-5 035 $a(CKB)30181657000041 035 $a(EXLCZ)9930181657000041 100 $a20240201d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$a12th Asian-Pacific Conference on Medical and Biological Engineering $eProceedings of APCMBE 2023, May 18?21, 2023, Suzhou, China?Volume 1: Biomedical Signal Processing, Imaging and Rehabilitation Engineering /$fedited by Guangzhi Wang, Dezhong Yao, Zhongze Gu, Yi Peng, Shanbao Tong, Chengyu Liu 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (497 pages) 225 1 $aIFMBE Proceedings,$x1433-9277 ;$v103 311 08$aPrint version: Wang, Guangzhi 12th Asian-Pacific Conference on Medical and Biological Engineering Cham : Springer International Publishing AG,c2024 9783031514548 320 $aIncludes bibliographical references and index. 327 $aA Risk Probability Prediction Model for Sudden Cardiac Death Based on Heart Rate Variability Metrics -- A Faster Single-channel SSVEP-based Speller Using Peak Filter Extended Canonical Correlation Analysis -- Respiratory Function Monitor Based on Surface Diaphragm Electromyography -- Aortic Pressure Waveform Estimation Based on Variational Mode Decomposition and Gated Recurrent Unit -- Research on Intelligent Calibration Test Fault Diagnosis Model of Automatic Chemiluminescence Immunoassay Analyzer -- Evaluation of Cerebral Autoregulation Function Based on TCD Signal -- Effect of Promoter G-quadruplex on Gene Expression and Its Interaction with Transcription Factor -- Dielectric Properties for Identification of Gliomas and Normal Brain Tissues with Open-ended Coaxial Probe -- Research on GMI Probe Performance in Biomagnetic Field Range in Unshielded Environments -- A Single-channel EEG Automatic Artifact Rejection Framework Based on Hybrid Approach -- AGCN: Adaptive Graph Convolution Network with Hemibrain Differences of Resting-state EEG for Identifying Autism in Children -- Recognition of VR Motion Sickness Level Based on EEG and Functional Brain Network -- SRSA-Net: Separable ResUnit and Self-attention Optimized Network for Simultaneous Nuclei Segmentation and Classification in Histology Images -- Developmental Pattern of Individual Morphometric Similarity Network in the Human Fetal Brain -- Automatic Segmentation of Liver Tumor from Multi-phase Contrast-enhanced CT Images Using Cross-phase Fusion Transformer. 330 $aThis book presents cutting-edge research and developments in the field of medical and biological engineering, which a special emphasis on activities carried out in the Asian-Pacific region. Gathering the proceedings of the 12th Asian-Pacific Conference on Medical and Biological Engineering (APCMBE 2023), held on May 18?21, 2023, in Suzhou, China, this first volume of a two-volume set focuses on biomedical imaging and signal processing, biomedical sensing and wearables, and rehabilitation and neural engineering. All in all, this book offers extensive information on the state-of-the-art solutions and challenges in biomedical and clinical engineering, addressing a broad audience of medical scientists, engineers, physicists and other researchers and professionals. 410 0$aIFMBE Proceedings,$x1433-9277 ;$v103 606 $aBiomedical engineering 606 $aRobotics 606 $aSignal processing 606 $aBiomedical Devices and Instrumentation 606 $aRobotic Engineering 606 $aSignal, Speech and Image Processing 615 0$aBiomedical engineering. 615 0$aRobotics. 615 0$aSignal processing. 615 14$aBiomedical Devices and Instrumentation. 615 24$aRobotic Engineering. 615 24$aSignal, Speech and Image Processing. 676 $a610.28 702 $aWang$b Guangzhi 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910831009403321 996 $a12th Asian-Pacific Conference on Medical and Biological Engineering$94260031 997 $aUNINA