LEADER 02651oam 2200493 450 001 9910830941303321 005 20221018095933.0 010 $a1-282-77428-X 010 $a9786612774287 010 $a0-470-92536-1 010 $a0-470-92535-3 035 $a(OCoLC)669165479 035 $a(MiFhGG)GVRL6KDU 035 $a(EXLCZ)992670000000044063 100 $a20070720d2008 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 10$aCommercialization of innovative technologies $ebringing good ideas to the marketplace /$fC. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan 210 $aHoboken, N.J. $cJohn Wiley & Sons $cAlChE$dc2008 210 1$aHoboken, N.J. :$cJohn Wiley & Sons :$cAlChE,$d2008. 215 $a1 online resource (xviii, 251 pages) $cillustrations 225 0 $aGale eBooks 300 $aDescription based upon print version of record. 311 $a0-470-23007-X 320 $aIncludes bibliographical references (p. 239-240) and index. 327 $aEstablishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. 330 $aThis book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible ""innovation team"" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from tec 606 $aTechnological innovations 615 0$aTechnological innovations. 676 $a658.4063 676 $a658.5/77 700 $aTouhill$b C. J.$f1938-$01709291 702 $aTouhill$b Gregory J. 702 $aO'Riordan$b Thomas A. 712 02$aAmerican Institute of Chemical Engineers. 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910830941303321 996 $aCommercialization of innovative technologies$94098936 997 $aUNINA