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010   $a9786612114441
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010   $a0-470-48353-9
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100   $a20081204d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aIntegration marketing$b[electronic resource] $ehow small businesses become big businesses--and big businesses become empires /$fMark Joyner
210   $aHoboken, NJ $cWiley$dc2009
215   $a1 online resource (163 p.)
300   $aDescription based upon print version of record.
311   $a0-470-45459-8 
320   $aIncludes bibliographical references and index.
327   $aIntegration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires; Contents; Introduction; Part I: The Idea; Chapter 1: Digital New School Meets Profitable Old School; Chapter 2: A Real-Life Yoda on Billion Dollar Businesses; Chapter 3: How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People; Chapter 4: Talking the Business Growth Talk; Part II: The Strategy; Chapter 5: Why Strategic Integration Marketing?; Chapter 6: Taking That First Step Forward; Part III: The Mastery; Chapter 7: More Words that Matter
327   $aChapter 8: Minimizing Guesswork, Maximizing GrowthChapter 9: Google, Snoop Dogg, and Some Bling-Bling; Extra Credit; Chapter 10: One More Benefit; Appendix: Integration Spottings; Index
330   $aPRAISE FOR Integration Marketing ""The most important book of the year.""-Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com ""Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be pac
606   $aStrategic planning
606   $aMarketing
606   $aSmall business
606   $aBig business
615  0$aStrategic planning.
615  0$aMarketing.
615  0$aSmall business.
615  0$aBig business.
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676   $a658.8/01
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700   $aJoyner$b Mark$01682443
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910830911003321
996   $aIntegration marketing$94052553
997   $aUNINA