LEADER 04211nam 2200601 450 001 9910460625203321 005 20200520144314.0 010 $a1-63157-002-1 035 $a(CKB)3710000000342201 035 $a(OCoLC)902646238 035 $a(CaPaEBR)ebrary11011868 035 $a(CaBNVSL)swl00404654 035 $a(MiAaPQ)EBC1929534 035 $a(Au-PeEL)EBL1929534 035 $a(CaPaEBR)ebr11011868 035 $a(CaONFJC)MIL709177 035 $a(OCoLC)903939214 035 $a(EXLCZ)993710000000342201 100 $a20150131d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aThis note's for you $epopular music + advertising = marketing excellence /$fDavid Allan 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (202 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-322-77895-7 311 $a1-63157-001-3 320 $aIncludes bibliographical references (pages 175-179) and index. 327 $aOpening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. 330 3 $aFrom Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aMusic in advertising 606 $aSinging commercials 608 $aElectronic books. 610 $aadvertising 610 $acommercials 610 $amarketing 610 $apopular music 615 0$aMusic in advertising. 615 0$aSinging commercials. 676 $a780.2373 700 $aAllan$b David.$0678249 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460625203321 996 $aThis note's for you$91895480 997 $aUNINA LEADER 05432nam 2200637 a 450 001 9910830812603321 005 20230607223651.0 010 $a1-283-33192-6 010 $a9786613331922 010 $a0-471-22529-0 010 $a0-471-46165-2 035 $a(CKB)2550000000061957 035 $a(EBL)694628 035 $a(SSID)ssj0000554446 035 $a(PQKBManifestationID)11368606 035 $a(PQKBTitleCode)TC0000554446 035 $a(PQKBWorkID)10513498 035 $a(PQKB)10506487 035 $a(MiAaPQ)EBC694628 035 $a(OCoLC)768230298 035 $a(EXLCZ)992550000000061957 100 $a20010619d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBuilding and solving mathematical programming models in engineering and science$b[electronic resource] /$fEnrique Castillo ... [et al.] 210 $aNew York $cWiley$d2002 215 $a1 online resource (568 p.) 225 1 $aPure and applied mathematics 300 $aDescription based upon print version of record. 311 $a0-471-15043-6 320 $aIncludes bibliographical references (p. 533-540) and index. 327 $aBuilding and Solving Mathematical Programming Models in Engineering and Science; Contents; Preface; I Models; 1 Linear Programming; 1.1 Introduction; 1.2 The Transportation Problem; 1.3 The Production Scheduling Problem; 1.3.1 Production Scheduling Problem 1; 1.4 The Diet Problem; 1.5 The Network Flow Problem; 1.6 The Portfolio Problem; 1.7 Scaffolding System; 1.8 Electric Power Economic Dispatch; Exercises; 2 Mixed-Integer Linear Programming; 2.1 Introduction; 2.2 The 0-1 Knapsack Problem; 2.3 Identifying Relevant Symptoms; 2.4 The Academy Problem; 2.5 School Timetable Problem 327 $a2.6 Models of Discrete Location2.7 Unit Commitment of Thermal Power Units; Exercises; 3 Nonlinear Programming; 3.1 Introduction; 3.2 Some Geometrically Motivated Examples; 3.2.1 The Postal Package Example; 3.2.2 The Tent Example; 3.2.3 The Lightbulb Example; 3.2.4 The Surface Example; 3.2.5 The Moving Sand Example; 3.3 Some Mechanically Motivated Examples; 3.3.1 The Cantilever Beam Example; 3.3.2 The Two-Bar Truss Example; 3.3.3 The Column Example; 3.3.4 Scaffolding System; 3.4 Some Electrically Motivated Examples; 3.4.1 Power Circuit State Estimation; 3.4.2 Optimal Power Flow 327 $a3.5 The Matrix Balancing Problem3.6 The Traffic Assignment Problem; Exercises; II Methods; 4 An Introduction to Linear Programming; 4.1 Introduction; 4.2 Problem Statement and Basic Definitions; 4.3 Linear Programming Problem in Standard Form; 4.3.1 Transformation to Standard Form; 4.4 Basic Solutions; 4.5 Sensitivities; 4.6 Duality; 4.6.1 Obtaining the Dual from a Primal in Standard Form; 4.6.2 Obtaining the Dual Problem; 4.6.3 Duality Theorems; Exercises; 5 Understanding the Set of All Feasible Solutions; 5.1 Introduction and Motivation; 5.2 Convex Sets; 5.3 Linear Spaces 327 $a5.4 Polyhedral Convex Cones5.5 Polytopes; 5.6 Polyhedra; 5.6.1 General Representation of Polyhedra; 5.7 Bounded and Unbounded LPP; Exercises; 6 Solving the Linear Programming Problem; 6.1 Introduction; 6.2 The Simplex Method; 6.2.1 Motivating Example; 6.2.2 General Description; 6.2.3 Initialization Stage; 6.2.4 Elemental Pivoting Operation; 6.2.5 Identifying an Optimal Solution; 6.2.6 Regulating Iteration; 6.2.7 Detecting Unboundedness; 6.2.8 Detecting Infeasibility; 6.2.9 Standard Iterations Stage; 6.2.10 The Revised Simplex Algorithm; 6.2.11 Some Illustrative Examples 327 $a6.3 The Exterior Point Method6.3.1 Initial Stage; 6.3.2 Regulating Stage; 6.3.3 Detecting Infeasibility and Unboundedness; 6.3.4 Standard Iterations Stage; 6.3.5 The EPM Algorithm; 6.3.6 Some Illustrative Examples; Exercises; 7 Mixed-Integer Linear Programming; 7.1 Introduction; 7.2 The Branch-Bound Method; 7.2.1 Introduction; 7.2.2 The BB Algorithm for MILPP; 7.2.3 Branching and Processing Strategies; 7.2.4 Other Mixed-Integer Linear Programming Problems; 7.3 The Gomory Cuts Method; 7.3.1 Introduction; 7.3.2 Cut Generation; 7.3.3 The Gomory Cuts Algorithm for an ILPP; Exercises 327 $a8 Optimality and Duality in Nonlinear Programming 330 $aFundamental concepts of mathematical modelingModeling is one of the most effective, commonly used tools in engineering and the applied sciences. In this book, the authors deal with mathematical programming models both linear and nonlinear and across a wide range of practical applications.Whereas other books concentrate on standard methods of analysis, the authors focus on the power of modeling methods for solving practical problems-clearly showing the connection between physical and mathematical realities-while also describing and exploring the main concepts and tools at work. 410 0$aPure and applied mathematics (John Wiley & Sons : Unnumbered) 606 $aProgramming (Mathematics) 606 $aEngineering models 615 0$aProgramming (Mathematics) 615 0$aEngineering models. 676 $a620.0015197 676 $a620/.001/5197 701 $aCastillo$b Enrique$f1946-$059628 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830812603321 996 $aBuilding and solving mathematical programming models in engineering and science$93940451 997 $aUNINA