LEADER 04174nam 2200625Ia 450 001 9910830748203321 005 20230721005054.0 010 $a1-282-13942-8 010 $a9786612139420 010 $a1-4051-7756-X 010 $a1-4443-1083-6 010 $a1-4443-1082-8 035 $a(CKB)1000000000719896 035 $a(EBL)428233 035 $a(OCoLC)476273197 035 $a(SSID)ssj0000354815 035 $a(PQKBManifestationID)11261320 035 $a(PQKBTitleCode)TC0000354815 035 $a(PQKBWorkID)10316213 035 $a(PQKB)11049350 035 $a(MiAaPQ)EBC428233 035 $a(EXLCZ)991000000000719896 100 $a20090107d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aTalking about health$b[electronic resource] $ewhy communication matters /$fRoxanne Parrott 210 $aMalden, MA $cWiley-Blackwell$d2009 215 $a1 online resource (210 p.) 225 1 $aCommunication in the public interest 300 $aDescription based upon print version of record. 311 $a1-4051-7757-8 320 $aIncludes bibliographical references and index. 327 $aTalking about Health; Contents; Preface; 1 Why Communicating about Health Matters; It Answers the Question, "Who Am I?"; It Answers the Question, "Who's Responsible?"; It Opens the Gate for "Resources"; It Promotes (Mis)Understanding; It Guides Effort, Emotion, and Excuses; Summing It Up . . .; 2 How "Normal" Am I?; Compared to the Numbers; Compared to the Stories; When It Comes to Poor Health; When Choosing Alternative Treatments; When We Don't Want To Know; Summing It Up . . .; 3 What Are My "Risk" Factors?; Our Response to Reward Cues; Our Response to Punishment Cues; How We View Novelty 327 $aWhen We ProcrastinateWhat God Has To Do with It; Summing It Up . . .; 4 Why Don't We Get "Care"?; Our Doctors Didn't Recommend It; Family or Friends Don't Support It; We Use Support Networks; We're Managing Impressions; We're too Optimistic or Fatalistic; Summing It Up . . .; 5 Is the "Public Good" Good for Me?; When We Have to "Tell"; When Our Freedoms Are Limited; When Safety Clashes with (E)Quality; What Nonprofits Have to Do with It; Why Public Health Matters; Summing It Up . . .; 6 Who Profits from My Health?; Pharma-, Cosme-, and Nutri-ceuticals; The News, It Is an Industry 327 $aThe Entertainment IndustryBand-Aids, Crutches, and More - Oh My!; Who Benefits from our Health Illiteracy?; Summing It Up . . .; 7 What's Politics Got To Do with It?; Medical Research and Disparities; Political Agenda-setting and Priorities; Religious Agendas and Priorities; Medical Associations and Lobbyists; Patient Advocacy; Summing It Up . . .; 8 An Agenda for the Twenty-first Century: Increase Informed Choice and Consent, or "If I Ran the Circus . . ."; Make "Personalized Medicine" Personal; Be Timely in the Telling; Fill in the Blanks 327 $aTrack Your Health Report (. . . and Your Credit Report, Too)Stay Out of "The Big Muddy"; Summing It Up . . .; A Final Thought; References; Index 330 $aWritten by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, Talking About Health explores the importance of health communication in the 21st century, and how it affects us all. Organized around six key questions about health and communication: How 'Normal' am I? What are My 'Risk' Factors? Why Don't We Get 'Care'? Is the Public Good 'Good' for Me? Who Profits from My Health? and What's Politics Got to Do with It?Provides readers with specific tools which which to bette 410 0$aCommunication in the public interest. 606 $aCommunication in medicine 606 $aInterpersonal communication 615 0$aCommunication in medicine. 615 0$aInterpersonal communication. 676 $a610.69/6 676 $a610.696 700 $aParrott$b Roxanne$0736200 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830748203321 996 $aTalking about health$94013180 997 $aUNINA