LEADER 02327nam 2200577 a 450 001 9910830485203321 005 20230725050820.0 010 $a0-470-82819-6 010 $a1-119-19938-7 010 $a1-283-17514-2 010 $a9786613175144 010 $a0-470-82818-8 035 $a(CKB)2550000000041176 035 $a(EBL)693368 035 $a(OCoLC)747434414 035 $a(SSID)ssj0000522492 035 $a(PQKBManifestationID)12251031 035 $a(PQKBTitleCode)TC0000522492 035 $a(PQKBWorkID)10527801 035 $a(PQKB)10668272 035 $a(MiAaPQ)EBC693368 035 $a(EXLCZ)992550000000041176 100 $a20110801d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aExport now$b[electronic resource] $efive keys to entering new markets /$fFrank Lavin & Peter Cohan ; foreword by Gary Locke 210 $aSingapore ;$aHoboken, N.J. $cJohn Wiley & Sons, (Asia) Pte. Ltd.$d2011 215 $a1 online resource (239 p.) 300 $aIncludes index. 311 $a0-470-82816-1 327 $apt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen. 330 $aLearn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultura 606 $aExports 606 $aExport marketing 615 0$aExports. 615 0$aExport marketing. 676 $a658.84 676 $a658.848 700 $aLavin$b Frank$01656318 701 $aLocke$b Gary$01656319 701 $aCohan$b Peter$01656320 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830485203321 996 $aExport now$94009121 997 $aUNINA