LEADER 03874oam 2200577zu 450 001 9910830465803321 005 20210807004439.0 010 $a1-119-20828-9 035 $a(CKB)3400000000021421 035 $a(SSID)ssj0000728888 035 $a(PQKBManifestationID)12324108 035 $a(PQKBTitleCode)TC0000728888 035 $a(PQKBWorkID)10695242 035 $a(PQKB)11456849 035 $a(CaSebORM)9781405180191 035 $a(EXLCZ)993400000000021421 100 $a20160829d2010 uy 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCreative strategy : reconnecting business and innovation /$fChris Bilton and Stephen Cummings 205 $a1st edition 210 31$aChichester, West Sussex :$cWiley,$d2010 215 $a1 online resource (x, 275 p) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-4051-8018-8 311 $a1-4051-8019-6 320 $aIncludes bibliographical references and index. 330 $aPeople tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide - from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services - to uncover the creative connections behind successful strategy. "Creative Strategy is a talisman for those looking to take a new path" Matt Hardisty, Strategy Director, Mother Advertising "It has been said that business is a hybrid of dancing and calculation - the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike." Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University "In today's world, new thinking - creativity - is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run." Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council 606 $aStrategic planning 606 $aCreative ability in business 606 $aTechnological innovations 606 $aManagement$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aManagement Theory$2HILCC 615 0$aStrategic planning 615 0$aCreative ability in business 615 0$aTechnological innovations 615 7$aManagement 615 7$aBusiness & Economics 615 7$aManagement Theory 676 $a658.4/012 700 $aBilton$b Chris$0623687 702 $aCummings$b Stephen 801 0$bPQKB 906 $aBOOK 912 $a9910830465803321 996 $aCreative strategy : reconnecting business and innovation$94020897 997 $aUNINA