LEADER 02559nam 2200445 450 001 9910830389703321 005 20220511171833.0 010 $a1-119-54234-0 010 $a1-119-54236-7 010 $a1-119-54235-9 035 $a(CKB)4100000010754982 035 $a(MiAaPQ)EBC6142658 035 $a(CaSebORM)9781119542339 035 $a(EXLCZ)994100000010754982 100 $a20200622d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLuxury retail and digital management $edeveloping customer experience in a digital world /$fMichel Chevalier, Michel Gutsatz 205 $aSecond edition. 210 1$aSolaris South Tower, Singapore :$cWiley,$d[2020] 210 4$dİ2020 215 $a1 online resource (xxiv, 359 pages) 311 $a1-119-54233-2 320 $aIncludes bibliographical references and index. 330 $a"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"--$cProvided by publisher. 606 $aLuxury goods industry$xManagement 615 0$aLuxury goods industry$xManagement. 676 $a658.8 700 $aChevalier$b Michel$0332585 702 $aGutsatz$b Michel 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830389703321 996 $aLuxury retail and digital management$94050016 997 $aUNINA