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100   $a20160829d2013      uy              
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aProfitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results
210 31$a[Place of publication not identified]$cJossey Bass Imprint$d2013
215   $a1 online resource (46 pages)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-118-69309-4 
327   $aPlan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
330   $aOriginally published by Stevenson, Inc. , this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
606   $aDirect-mail fund raising$xHandbooks, manuals, etc
606   $aNonprofit organizations$xFinance
606   $aFund raising
615  0$aDirect-mail fund raising$xHandbooks, manuals, etc.
615  0$aNonprofit organizations$xFinance.
615  0$aFund raising.
676   $a658.15224
700   $aSfr$01340196
702   $aStevenson$b Scott C
801  0$bPQKB
906   $aBOOK
912   $a9910830339403321
996   $aProfitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results$93072013
997   $aUNINA