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010   $a1-118-55765-4
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010   $a1-282-16550-X
010   $a9786612165504
035   $a(CKB)3390000000015100
035   $a(EBL)1143618
035   $a(OCoLC)830161666
035   $a(SSID)ssj0000439395
035   $a(PQKBManifestationID)11287483
035   $a(PQKBTitleCode)TC0000439395
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100   $a20080807d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketing of technology intensive products and services$b[electronic resource] $edriving innovations for non-marketers /$fPatrick Corsi, Mike Dulieu
210   $aLondon $cISTE ;$aHoboken, N.J. $cWiley$d2008
215   $a1 online resource (258 p.)
225 1 $aISTE
300   $aDescription based upon print version of record.
311   $a1-84821-104-X 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment.
330   $aThis book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing the
410  0$aISTE
606   $aHigh-technology industries$xMarketing
615  0$aHigh-technology industries$xMarketing.
676   $a658.8
700   $aCorsi$b Patrick$0867767
701   $aDulieu$b Mike$01615749
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910830330103321
996   $aThe marketing of technology intensive products and services$93946083
997   $aUNINA