LEADER 05142nam 2200613 450 001 9910453059903321 005 20200520144314.0 010 $a1-118-81502-5 035 $a(CKB)2550000001115799 035 $a(StDuBDS)AH25701697 035 $a(SSID)ssj0000981850 035 $a(PQKBManifestationID)12379672 035 $a(PQKBTitleCode)TC0000981850 035 $a(PQKBWorkID)10983967 035 $a(PQKB)11677593 035 $a(MiAaPQ)EBC1376957 035 $a(Au-PeEL)EBL1376957 035 $a(CaPaEBR)ebr10756809 035 $a(CaONFJC)MIL516134 035 $a(OCoLC)862793755 035 $a(EXLCZ)992550000001115799 100 $a20090922d2010 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFashion, media, promotion $ethe new black magic /$fJayne Sheridan 210 1$aChichester, West Sussex ;$aAmes, Iowa :$cWiley-Blackwell,$d2010. 215 $a1 online resource (253 p. )$ccol. ill., col. ports 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-4051-9421-9 311 $a1-299-84883-4 320 $aIncludes bibliographical references and index. 327 $aFashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. 330 8 $aJayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make fashion today so compelling; placing its key movers and shakers within their full cultural context.$bIn Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind . Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences. Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images. An extensively researched book which demystifies its fascinating and intriguing subject matter for the contemporary reader. Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make Fashion today so compelling; placing its key movers and shakers within their full cultural context. - Martin Dawber , Principal Lecturer in Fashion Communication, Liverpool John Moores University, UK This is an alchemical process laid bare. Jayne Sheridan delineates with brilliance and humor the ways Fashion utilizes technology to build on the "shifts and revolutions brought about by the gifted and the determined." An exquisite investigation. - Sharon Mesmer , Humanities Division, New School, New York City, USA In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20 th century: Gone with the Wind. Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli , Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts , with revealing insights into the technologies which bring Fashion to mass audiences. Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images. 606 $aAdvertising$xFashion 606 $aFashion design 606 $aFashion designers 606 $aClothing trade 608 $aElectronic books. 615 0$aAdvertising$xFashion. 615 0$aFashion design. 615 0$aFashion designers. 615 0$aClothing trade. 676 $a659.19/74692 700 $aSheridan$b Jayne$0909016 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453059903321 996 $aFashion, media, promotion$92033068 997 $aUNINA LEADER 05387nam 2200625 450 001 9910830166803321 005 20230421053819.0 010 $a1-283-28289-5 010 $a1-118-15071-6 010 $a9786613282897 010 $a1-118-15072-4 035 $a(CKB)2670000000128099 035 $a(EBL)818806 035 $a(OCoLC)773910262 035 $a(SSID)ssj0000555018 035 $a(PQKBManifestationID)11386048 035 $a(PQKBTitleCode)TC0000555018 035 $a(PQKBWorkID)10517437 035 $a(PQKB)10564546 035 $a(MiAaPQ)EBC818806 035 $a(EXLCZ)992670000000128099 100 $a20160816h19971997 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aLeading personalities in statistical sciences $efrom the 17th century to the present /$fedited by Norman L. Johnson and Samuel Kotz 210 1$aNew York :$cJohn Wiley & Sons, Inc.,$d1997. 210 4$dİ1997 215 $a1 online resource (458 p.) 225 1 $aWiley Series in Probability and Statistics 300 $a"A Wiley-Interscience Publication." 311 $a0-471-16381-3 320 $aIncludes bibliographical references at the end of each chapters and indexes. 327 $aLeading Personalities in Statistical Sciences: From the Seventeenth Century to the Present; Contents; Preface; SECTION 1 FORERUNNERS; Abbe, Ernst (3); Achenwall, Gottfried (5); Arbuthnot, John (7); Bayes, Thomas (4); Bernoullis, The (3, 4); Bienayme?, Irene?e-Jules (4, 5); Boscovich, Ruggiero Giuseppe; De Moivre, Abraham (4, 5); De Montmort, Pierre Re?mond (4, 5); De?parcieux, Antoine; De Witt, Johan (3, 5); Graunt, John and Petty, William (5); Helmert, Friedrich Robert (3, 4); Huygens, Christiaan (4); Lambert, Johann Heinrich (4); Laplace, Pierre Simon (2, 3, 4, 7); Newton, Isaac (4, 7) 327 $aPascal, Blaise (4, 7)Quetelet, Lambert Adolphe Jacques (5); 'sGravesande, Willem Jacob (2, 5); Sinclair, John (5); Su?ssmilch, Johann Peter (3, 5); Wargentin, Pehr Wilhelm (5, 7); SECTION 2 STATISTICAL INFERENCE; Birnbaum, Allan (3); Cox, Gertrude Mary (5, 6, 7); Cramer, Harald (3); David, Florence Nightingale (3); de Finnetti, Bruno (4); Elfving, Gustav; Fisher, Ronald Aylmer (3, 6, 7); Galton, Francis (1, 6); Guttman, Louis (5, 7); Hoeffding, Wassily (3, 4); Hotelling, Harold (3, 5); Hsu, Pao-Lu; Jeffreys, Harold (4, 7); Kendall, Maurice George (3, 5, 6, 7); Kitagawa, Tosio 327 $aNeyman, Jerzy (6, 7)Pearson, Egon Sharpe (3, 7); Pearson, Karl (3, 6); Pitman, Edwin James George (4); Savage, Leonard Jimmie (4); Sverdrup, Erlang (3, 4); Thiele, Thorvald Nicolai; Wald, Abraham (3, 4, 5); Yule, George Udny (5); SECTION 3 STATISTICAL THEORY; Aitken, Alexander Craig (4); Anderson, Oskar (Nikolaevich) Johann Viktor (4, 5); Bol'shev, Login Nikolaevich (4); Bortkiewicz, Ladislaus Josephowitsch Von (2, 7); Bose, Raj Chandra; Chuprov (or Tschuprow), Alexander Alexandrovich (5, 6); Cochran, William Gemmell (5, 6); Edgeworth, Francis Ysidro (1, 2, 4, 5); Gumbel, Emil Julius (4) 327 $aHa?jek, Jaroslav (4, 5)Hartley, Herman Otto (7); Langevin, Paul (4); Le?vy, Paul-Pierre (4); Lu?roth, Jakob; Re?nyl, Alfre?d (4); Smirov, Nikolai Vasil'yevich (4); Wilks, Samuel Stanley (5); Wold, Herman Ole Andreas (4, 5); Wolfowitz, Jacob (2, 4); SECTION 4 PROBABILITY THEORY; Bernstein, Sergei Natanovich; Bonferroni, Cario Emilio (3, 5); Cantelli, Francesco Paolo; Cauchy, Augustin-Louis (3); Chebyshev (or Tsche?bichef) Pafnuty Lvovich; Feller, William (2, 3); Gnedenko, Boris Vladimirovich; Hannan, Edward James (3, 5); Jordan, Ka?roly (Charles); Kolmogorov, Andrei Nikolayevich (3, 5, 7) 327 $aLiapunov, Alexander Mikhailovich (3, 7)Linnik, Yurii Vladimirovich (3, 7); Markov, Andrei Andreevich (3); Ramsey, Frank Plumpton (7); Wiener, Norbert (3); Yanson (or Jahnson), Yurii Eduardovich; Yastremskii, Boris Sergeyevich (5); SECTION 5 GOVERNMENT AND ECONOMIC STATISTICS; Bowley, Arthur Lyon (3); Engel, (Christian Lorenz) Ernst; Farr, William (6); Fisher, Irving; Franscini, Stefano; Gini, Corrado (2, 3); Hansen, Morris Howard (3); Kiaer, Anders Nicolai; Konu?s (Konyus), Alexandr Alexandrovich (3); Ko?ro?sy, Jo?zsef; Lexis, Wilhelm (2, 3); Mahalanobis, Prasanta Chandra (3, 6, 7) 327 $aNightingale, Florence (6) 330 $aA fascinating chronicle of the lives and achievements of the men and women who helped shapethe science of statisticsThis handsomely illustrated volume will make enthralling reading for scientists, mathematicians, and science history buffs alike. Spanning nearly four centuries, it chronicles the lives and achievements of more than 110 of the most prominent names in theoretical and applied statistics and probability. From Bernoulli to Markov, Poisson to Wiener, you will find intimate profiles of women and men whose work led to significant advances in the areas of statistical inference an 410 0$aWiley series in probability and statistics. 606 $aStatisticians$vBiography 615 0$aStatisticians 676 $a519.50922 702 $aJohnson$b Norman Lloyd 702 $aKotz$b Samuel 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830166803321 996 $aLeading personalities in statistical sciences$93939470 997 $aUNINA