LEADER 05435nam 2200697Ia 450 001 9910830104803321 005 20230721005114.0 010 $a0-470-45942-5 010 $a1-282-03078-7 010 $a9786612030789 010 $a1-118-25828-2 010 $a0-470-43045-1 035 $a(CKB)1000000000719618 035 $a(EBL)427841 035 $a(OCoLC)476271049 035 $a(SSID)ssj0000274726 035 $a(PQKBManifestationID)11219569 035 $a(PQKBTitleCode)TC0000274726 035 $a(PQKBWorkID)10330331 035 $a(PQKB)11237455 035 $a(MiAaPQ)EBC427841 035 $a(EXLCZ)991000000000719618 100 $a20081126d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWorld wide rave$b[electronic resource] $ecreating triggers that get millions of people to spread your ideas and share your stories /$fDavid Meerman Scott 210 $aHoboken, N.J. $cJohn Wiley & Sons$dc2009 215 $a1 online resource (224 p.) 300 $aDescription based upon print version of record. 311 $a0-470-39500-1 327 $aWorld Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories; Copyright; Contents; You (and I) Are Incredibly Lucky; A World Wide Rave; Rules of the Rave; Telling stories; When 7=350,000,000; Tapping the enthusiasm of millions of fans; Advice for generating a World Wide Rave; The World Wide Rave empowers you; You must ignore the old rules of advertising and PR; We are the world; A dream come true; Fear not: You, too, can create a World Wide Rave; Girls Fight Back!; Get out your mobile phones!; Advice for generating a World Wide Rave 327 $aNobody Cares about Your Products (Except You)Understand buyer personas to trigger a World Wide Rave; I love a good audit; Stupid cancer: I'm Too Young for This!; Advice for generating a World Wide Rave; Forget about your products; Are you a talent fanatic?; Advice for generating a World Wide Rave; How big is your ""world""?; Fear not!; A resume? or an e-book?; Advice for generating a World Wide Rave; What about business-to-business e-books?; How to make your e-book a World Wide Rave; Sex, shaving, and your oral health; E-book your way to fame and fortune 327 $aYou can't do that with the Yellow PagesAdvice for generating a World Wide Rave; When not to have sex (in your e-book); A local World Wide Rave; People want to do business with people; No Coercion Required; Unscrupulous marketing techniques; Careful: Dodgy ""viral marketing"" sucks; Ad agencies beware: Your viral campaign may be against the law; Advice for generating a World Wide Rave; Viral marketing is rarely a World Wide Rave; Lose Control; No strings required; A top-ten unsigned band on myspace; Advice for generating a World Wide Rave; The Grateful Dead? or Led Zeppelin? 327 $aA World Wide Rave is not about sales leadsReturn on investment is just an excuse; But we can't do that!; Advice for generating a World Wide Rave; Sold out, so what!; Online video and the World Wide Rave; Let's be honest; Block social media sites at your own peril; Do you trust your employees?; We're talking about people, not technology; IBM's social computing guidelines; New York Islanders win big; Do you work for a company that blocks access?; Put Down Roots; When friends trigger a World Wide Rave; Anyone can trigger a World Wide Rave; Thousands of fans; one random youth soccer team 327 $aAdvice for generating a World Wide RaveFacebook applications: Where's your widget?; How many cities have you visited?; Advice for generating a World Wide Rave; Are you on Twitter yet?; Social networking and a World Wide Rave; World Wide Rant: When buzz turns negative; US Airways: Coffee, tea, or a credit card application?; Participating in social media; Preventing a World Wide Rant; How to monitor and participate in social media; Create Triggers that Encourage People to Share; Nothing is guaranteed to be a World Wide Rave; Think like a venture capitalist 327 $aThe Venture Capital | World Wide Rave Bell Curve 330 $aA World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:Nobody cares about your products (except you).No coercion required.Lose control.Put down roots.Point the world to your (virtual) doorstep. You can trigger a World 606 $aCreative ability in business 606 $aInterest (Psychology) 606 $aInternet advertising 606 $aInternet marketing 606 $aViral marketing 606 $aWord-of-mouth advertising 615 0$aCreative ability in business. 615 0$aInterest (Psychology) 615 0$aInternet advertising. 615 0$aInternet marketing. 615 0$aViral marketing. 615 0$aWord-of-mouth advertising. 676 $a650.1 700 $aScott$b David Meerman$0504476 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830104803321 996 $aWorld wide rave$94002655 997 $aUNINA