LEADER 05379nam 2200517 450 001 9910830070303321 005 20190903032226.0 010 $a1-119-39027-3 010 $a1-119-39029-X 010 $a1-119-39028-1 035 $a(CKB)4100000006516825 035 $a(MiAaPQ)EBC5504467 035 $a(CaSebORM)9781119389309 035 $a(PPN)241364337 035 $a(EXLCZ)994100000006516825 100 $a20180929d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLeveraging constraints for innovation $enew product development essentials from the PDMA /$fSebastian Gurtner, Jelena Spanjol, Abbie Griffin 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d[2018] 210 4$d©2018 215 $a1 online resource (211 pages) 311 $a1-119-38930-5 320 $aIncludes bibliographical references and index. 327 $tFrom sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs /$rGoran Calic, Maryam Ghasemaghaei --$tA practice-oriented approach to overcome knowledge sharing boundaries in innovation projects /$rChristiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer --$tThe consumer as the last constraint : addressing psychological constraints in new product development /$rNadine Hietschold --$tIdentifying and overcoming organizational innovation constraints /$rKatharina Hölzle, Tanja Reimer, Hans Georg Gemünden --$tNew service development for professional services : time commitment as the scarcest resource /$rFloortje Blindenbach-Driessen --$tBridging communication gaps in virtual teams /$rDonovan Hardenbrook, Teresa Jurgens-Kowal --$tHow to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets /$rRonny Reinhardt --$tDeveloping solutions for under-resourced markets /$rAruna Shekar, Andrew Drain --$tOvercoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector /$rNivedita Agarwal, Alexander Brem --$tAmbiguity and misdirection? Bring it on! Lessons about overcoming from women market traders /$rJose Antonio Rosa, Shikha Upadhyaya. 330 $aProvides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business manage... 606 $aNew products$xManagement 606 $aNew products$xMarketing 615 0$aNew products$xManagement. 615 0$aNew products$xMarketing. 676 $a658.8/101 700 $aGurtner$b Sebastian$01657065 702 $aGriffin$b Abbie 702 $aSpanjol$b Jelena 712 02$aProduct Development & Management Association, 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830070303321 996 $aLeveraging constraints for innovation$94010255 997 $aUNINA