LEADER 03208nam 2200541 450 001 9910829924203321 005 20191022090024.0 010 $a1-119-24242-8 010 $a1-119-24269-X 010 $a1-119-24241-X 035 $a(CKB)4330000000009558 035 $a(Safari)9781119242376 035 $a(OCoLC)1031279394 035 $a(MiAaPQ)EBC5199842 035 $a(CaSebORM)9781119242376 035 $a(EXLCZ)994330000000009558 100 $a20180118h20182018 uy 0 101 0 $aeng 135 $aurunu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe value of innovation $eknowing, proving, and showing the value of innovation and creativity : a step by step guide to impact and ROI measurement /$fJack J. Phillips and Patricia Pulliam Phillips 205 $a1st edition 210 1$aHoboken, New Jersey ;$aBeverly, Massachusetts :$cScrivener Publishing :$cWiley,$d2018. 210 4$dİ2018 215 $a1 online resource (1 volume) $cillustrations 311 $a1-119-24237-1 320 $aIncludes bibliographical references and index. 330 $aInnovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas.  Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations. In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGO?s, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponsors and key stakeholders will demand to know the value of these programs. The Value of Innovation: Measuring the Impact and ROI in Creativity and Innovation Programs will show step-by-step how to measure the impact and the ROI of innovation and creativity programs. The process collects six types of data: reaction, learning, application, impact, ROI, and intangibles. Data are collected analyzed and reported using a systematic, logic model. Conservative standards create results that are both CEO and CFO friendly. This proven process has been used now in 5000 organizations and this new book adapts the method directly to this critical area of innovation, showing examples and case studies. 606 $aCreative ability in business$xManagement 606 $aTechnological innovations$xManagement 606 $aOrganizational change 606 $aPerformance$xMeasurement 615 0$aCreative ability in business$xManagement. 615 0$aTechnological innovations$xManagement. 615 0$aOrganizational change. 615 0$aPerformance$xMeasurement. 676 $a658.4063 700 $aPhillips$b Jack J.$f1945-$0253912 702 $aPhillips$b Patricia Pulliam 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910829924203321 996 $aThe value of innovation$93935817 997 $aUNINA