LEADER 04046nam 22006014a 450 001 9910829893103321 005 20230828224915.0 010 $a1-281-32220-2 010 $a9786611322205 010 $a0-470-76138-5 010 $a0-470-75114-2 010 $a0-470-75043-X 035 $a(CKB)1000000000402064 035 $a(EBL)350983 035 $a(OCoLC)437213995 035 $a(SSID)ssj0000116213 035 $a(PQKBManifestationID)11132144 035 $a(PQKBTitleCode)TC0000116213 035 $a(PQKBWorkID)10032692 035 $a(PQKB)11483671 035 $a(MiAaPQ)EBC350983 035 $a(EXLCZ)991000000000402064 100 $a20050217d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness management for the equine industry$b[electronic resource] /$fSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon 210 $aAmes, Iowa $cBlackwell Pub.$d2006 215 $a1 online resource (170 p.) 300 $aDescription based upon print version of record. 311 $a1-4051-2606-X 320 $aIncludes bibliographical references (p. 153-155) and index. 327 $aBusiness Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis 327 $aRivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix 327 $aMarketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index 330 $aWritten by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, conclu 606 $aHorse industry$zGreat Britain$xManagement 606 $aNew business enterprises$zGreat Britain 615 0$aHorse industry$xManagement. 615 0$aNew business enterprises 676 $a636.1068 700 $aEastwood$b Sharon$0997922 701 $aJensen$b Anne-Lise Riis$0997923 701 $aJordon$b Anna$0997924 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910829893103321 996 $aBusiness management for the equine industry$92288686 997 $aUNINA