LEADER 05453nam 2200661 450 001 9910829802203321 005 20180613002835.0 010 $a1-119-08775-9 010 $a1-119-17660-3 010 $a1-119-08773-2 035 $a(CKB)3710000000515015 035 $a(EBL)4312993 035 $a(SSID)ssj0001579548 035 $a(PQKBManifestationID)16255116 035 $a(PQKBTitleCode)TC0001579548 035 $a(PQKBWorkID)14858133 035 $a(PQKB)10349311 035 $a(PQKBManifestationID)16250051 035 $a(PQKBWorkID)14858141 035 $a(PQKB)21322981 035 $a(MiAaPQ)EBC4312993 035 $a(DLC) 2015049574 035 $a(CaSebORM)9781119087717 035 $a(EXLCZ)993710000000515015 100 $a20160628h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLeading through language $echoosing words that influence and inspire /$fBart Egnal ; cover design, Michael J. Freeland 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (181 p.) 300 $aIncludes index. 311 $a1-119-08771-6 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: PREFACE AND ACKNOWLEDGMENTS ix INTRODUCTION xv Part I The Many Faces of Jargon Introduction to Part 1: Why Does Jargon Exist and Why Should Leaders Care? 1 Chapter 1 You Must Start with Leadership 11 Chapter 2 The (Few) Benefits of Jargon 19 Chapter 3 Assumption-Based Jargon 29 Chapter 4 Inflation Jargon 43 Chapter 5 Lack-of-Clarity Jargon 55 Chapter 6 Obfuscation Jargon 67 Part II Use the Language of Leadership Introduction to Part 2: Use the Language of Leadership 77 Chapter 7 Adopt the Leader's Mindset 83 Chapter 8 Script Yourself as a Leader 91 Chapter 9 Use the Language of Leadership 101 Chapter 10 The Language of Leadership Is. Visionary 109 Chapter 11 The Language of Leadership Is. Audience-Centric 117 Chapter 12 The Language of Leadership Is. Jargon-Free 129 Chapter 13 The Language of Leadership Is. Authentic 139 Chapter 14 The Language of Leadership Is. Passionate 147 Chapter 15 The Language of Leadership Is. Confident 157 Chapter 16 The Language of Leadership Is. Positive 167 Chapter 17 The Language of Leadership Is...Direct 177 Chapter 18 The Language of Leadership Is. Concise 187 Chapter 19 The Language of Leadership Is. Professional 197 Chapter 20 The Language of Leadership Uses. Rhetoric 207 CONCLUSION 217 ABOUT THE AUTHOR 221 INDEX 000 . 330 $a"Become a more effective leader--cut the jargon and say what you mean Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. Understand why jargon is reviled, yet ubiquitous Learn why "business speak" gets in the way of business Discover what kind of language influences and inspires others Convey ideas with clarity, energy, and conviction Approach all communication as an act of leadership Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication"--$cProvided by publisher. 330 $a"Language in the business world is getting in the way of effective leadership. This book examines why language in the workplace is dull, confusing, or simply ineffective. It also considers why these failings undermine those who wish to demonstrate leadership when they speak. The solution is to use the language of leadership, a language that clearly and powerfully brings your ideas to life for your audience. This book teaches how to use words that engage and inspire everyone you speak with or write to. It will explain how to approach all communication as an act of leadership and then to use language that can convey ideas with energy, clarity, and conviction"--$cProvided by publisher. 606 $aBusiness communication 606 $aBusiness$xLanguage 606 $aLeadership 615 0$aBusiness communication. 615 0$aBusiness$xLanguage. 615 0$aLeadership. 676 $a658.4/5 686 $aBUS071000$2bisacsh 700 $aEgnal$b Bart$f1979-$01717082 702 $aFreeland$b Michael J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910829802203321 996 $aLeading through language$94112920 997 $aUNINA