LEADER 03996nam 2200625 450 001 9910829192403321 005 20240229173939.0 010 $a0-231-54274-7 024 7 $a10.7312/damo18048 035 $a(CKB)3710000000982319 035 $a(DE-B1597)481770 035 $a(OCoLC)1002242525 035 $a(OCoLC)1004871925 035 $a(OCoLC)1011461915 035 $a(OCoLC)967057242 035 $a(OCoLC)979746055 035 $a(OCoLC)999359242 035 $a(DE-B1597)9780231542746 035 $a(Au-PeEL)EBL4759774 035 $a(CaPaEBR)ebr11316681 035 $a(CaONFJC)MIL986748 035 $a(OCoLC)966545818 035 $z(PPN)233900233 035 $a(PPN)201889994 035 $a(MiAaPQ)EBC4759774 035 $a(EXLCZ)993710000000982319 100 $a20161223h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aNarrative and numbers $ethe value of stories in business /$fAswath Damodaran 210 1$aNew York :$cColumbia Business School Publishing,$d2017. 210 4$dİ2017 215 $a1 online resource (viii, 284 p.) 225 0 $aColumbia Business School Publishing 300 $aIncludes index. 311 $a0-231-18048-9 320 $aIncludes bibliographical references (p. [267]-270) and index 327 $tFrontmatter --$tContents --$tPreface --$t1. A Tale of Two Tribes --$t2. Tell Me a Story --$t3. The Elements of Storytelling --$t4. The Power of Numbers --$t5. Number-Crunching Tools --$t6. Building a Narrative --$t7. Test-Driving a Narrative --$t8. From Narratives to Numbers --$t9. Numbers to Value --$t10. Improving and Modifying Your Narrative- The Feedback Loop --$t11. Narrative Alterations-The Real World Intrudes --$t12. News and Narratives --$t13. Go Big-The Macro Story --$t14. The Corporate Life Cycle --$t15. The Managerial Challenge --$t16. The Endgame --$tNotes --$tIndex 330 $aHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility. 410 0$aColumbia Business School publishing 606 $aInvestments$xAccounting 615 0$aInvestments$xAccounting. 676 $a332.63222 686 $a40.08$2EP-CLASS 700 $aDamodaran$b Aswath$0117726 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910829192403321 996 $aNarrative and numbers$93944354 997 $aUNINA