LEADER 06165nam 22008773u 450 001 9910829084103321 005 20230126205134.0 010 $a1-118-28345-7 010 $a1-280-59008-4 010 $a9786613619914 010 $a1-118-28723-1 035 $a(OCoLC)797823629 035 $a(CKB)2670000000175373 035 $a(EBL)822013 035 $a(CaSebORM)9781118283455 035 $a(MiAaPQ)EBC822013 035 $a(OCoLC)852428654 035 $a(OCoLC)ocn852428654 035 $a(EXLCZ)992670000000175373 100 $a20130418d2012|||| uy| 0 101 0 $aeng 135 $aurun#---uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Social Media Bible $eTactics, Tools, and Strategies for Business Success /$fLon Safko 205 $a3rd ed. 210 $aQueensland $cWiley$d2012 210 $aHoboken, N.J$cWiley$dİ2012 215 $a1 online resource (642 p.) 225 1 $aWiley Desktop Editions 300 $aDescription based upon print version of record. 311 $a1-118-26974-8 327 $aThe Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I-Tactics and Tools; Part II-Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; Livecasting 327 $aVirtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It Works 327 $aWhat's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web Pages 327 $aWhat's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You? 327 $aBack to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; Note 327 $aChapter 7: The Wisdom of the Wiki 330 $aThe go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies. 410 0$aWiley Desktop Editions 606 $aInternet marketing 606 $aSocial media$xEconomic aspects 606 $aOnline social networks$xEconomic aspects 606 $aElectronic commerce 606 $aElectronic commerce 606 $aElectronic commerce 606 $aInternet marketing 606 $aInternet marketing 606 $aOnline social networks - Economic aspects 606 $aOnline social networks -- Economic aspects 606 $aSocial media - Economic aspects 606 $aSocial media -- Economic aspects 615 0$aInternet marketing 615 0$aSocial media$xEconomic aspects. 615 0$aOnline social networks$xEconomic aspects. 615 0$aElectronic commerce. 615 4$aElectronic commerce. 615 4$aElectronic commerce. 615 4$aInternet marketing. 615 4$aInternet marketing. 615 4$aOnline social networks - Economic aspects. 615 4$aOnline social networks -- Economic aspects. 615 4$aSocial media - Economic aspects. 615 4$aSocial media -- Economic aspects. 676 $a658.8/72 676 $a658.872 700 $aSafko$b Lon$01604649 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 801 2$bAzTeS 906 $aBOOK 912 $a9910829084103321 996 $aThe Social Media Bible$93929594 997 $aUNINA