LEADER 02708nam 22005651 450 001 9910829001103321 005 20190531095102.3 010 $a93-5328-057-5 010 $a93-86446-80-4 010 $a93-86446-81-2 035 $a(CKB)3710000001418609 035 $a(MiAaPQ)EBC4890027 035 $a(Au-PeEL)EBL4890027 035 $a(CaPaEBR)ebr11403256 035 $a(CaONFJC)MIL1016388 035 $a(OCoLC)990141258 035 $a(CaToSAGE)SAGE000006942 035 $a(EXLCZ)993710000001418609 100 $a20190531e20172017 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe indestructible brand $ecrisis management in the age of social media /$fVenke Sharma, Hushidar Kharas 205 1$a1st edition. 210 1$aLos Angeles, CA :$cSAGE Publications, Inc.,$d2017. 215 $a1 online resource (142 pages) $cillustrations 311 $a93-86446-79-0 330 8 $aWhether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis-ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand's response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it's time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover. 606 $aCrisis management 606 $aBrand name products$xManagement 606 $aProduct management 606 $aPublic relations 606 $aSocial media 615 0$aCrisis management. 615 0$aBrand name products$xManagement. 615 0$aProduct management. 615 0$aPublic relations. 615 0$aSocial media. 676 $a658.4056 700 $aSharma$b Venke$01601140 702 $aKharas$b Hushidar 801 0$bCaToSAGE 801 1$bCaToSAGE 801 2$bUtOrBLW 906 $aBOOK 912 $a9910829001103321 996 $aThe indestructible brand$93924606 997 $aUNINA