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010   $a93-5150-001-2
010   $a1-281-96541-3
010   $a9786611965419
010   $a81-7829-975-5
035   $a(CKB)1000000000578097
035   $a(EBL)409058
035   $a(OCoLC)403775666
035   $a(SSID)ssj0000240113
035   $a(PQKBManifestationID)11208743
035   $a(PQKBTitleCode)TC0000240113
035   $a(PQKBWorkID)10251537
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035   $a(MiAaPQ)EBC409058
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100   $a20070808d2007      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRural marketing $etargeting the non-urban consumer /$fSanal Kumar Velayudhan
205   $a2nd ed.
210   $aLos Angeles ;$aLondon $cResponse$d2007
215   $a1 online resource (251 p.)
300   $aDescription based upon print version of record.
311   $a0-7619-3588-6 
320   $aIncludes bibliographical references (p. [242]-249).
327   $aCover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author
330   $aThis highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A deta
606   $aMarketing$zIndia
606   $aConsumer behavior$zIndia
607   $aIndia$xRural conditions
615  0$aMarketing
615  0$aConsumer behavior
676   $a658.800954/091734
676   $a658.8700954091734
700   $aVelayudhan$b Sanal Kumar$f1955-$01637056
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828931703321
996   $aRural marketing$93978638
997   $aUNINA