LEADER 05361nam 2200661 450 001 9910828879903321 005 20230807210236.0 010 $a1-118-94766-5 010 $a1-118-94765-7 035 $a(CKB)2670000000610021 035 $a(EBL)1895787 035 $a(SSID)ssj0001458728 035 $a(PQKBManifestationID)12550322 035 $a(PQKBTitleCode)TC0001458728 035 $a(PQKBWorkID)11451093 035 $a(PQKB)10829431 035 $a(MiAaPQ)EBC1895787 035 $a(DLC) 2015009430 035 $a(Au-PeEL)EBL1895787 035 $a(CaPaEBR)ebr11048198 035 $a(CaONFJC)MIL770253 035 $a(OCoLC)908080375 035 $a(EXLCZ)992670000000610021 100 $a20150508h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe food industry innovation school $ehow to drive innovation through complex organizations /$fHelmut Traitler 210 1$aChichester, England :$cWiley Blackwell,$d2015. 210 4$dİ2015 215 $a1 online resource (279 p.) 300 $aIncludes index. 311 $a1-118-94763-0 311 $a1-118-94768-1 327 $aCover; Title Page; Copyright; Contents; Forewords; Acknowledgements; Part 1 Your company and the outside world; Chapter 1 Your world; 1.1 Introduction; 1.2 The workspace: heaven or hell?; 1.3 The outside world: is there someone?; 1.3.1 Peers inside your company; 1.3.2 Peers outside your company; 1.3.3 The bosses; 1.3.4 Media and the web, retailers and consumers, shareholders and analysts; 1.3.5 The ""outer shell"": family, friends, politics, public perception, macroeconomics; 1.4 The main players in your organization: hierarchies, attitudes, and platitudes 327 $a1.5 How to generate attention for your work, for your project 1.6 Summary; 1.7 Topics for further in-depth discussion; add your own experience; Chapter 2 Projects and partners; 2.1 Everything's a project; 2.2 The eternal strategy; 2.3 The valuation of projects; 2.4 Aligning partners and sponsors; 2.5 Aligning with the strategy of the company; 2.6 What is a project?; 2.7 Summary; 2.8 Topics for further in-depth discussions; add your own experience; Chapter 3 What makes them tick?; 3.1 Why do you need ""them"" to tick?; 3.2 It's a tough world out there: The Dragon's Den 327 $a3.3 How to sell in the most promising ways? 3.4 The optimal project mix; 3.5 Measuring success: a first glimpse; 3.6 Why success stories make them tick; 3.7 Summary; 3.8 Topics for further in-depth discussion; add your own experience; Chapter 4 Keys to success; 4.1 The medium is the message; 4.2 Look beyond to the outside; 4.3 Taking risks, the right risks; 4.4 Building bridges; 4.5 Become street-smart and live it; 4.6 Summary; 4.7 Topics for further in-depth discussions; add your own experience; Part 2 How to drive innovation into the marketplace and into the consumers' homes 327 $aChapter 5 Innovation revisited 5.1 What do you mean by ""innovation""?; 5.2 Innovation in the food industry; 5.3 Creativity: the harbinger of innovation and invention; 5.4 How does innovative thinking travel across your company?; 5.5 Summary; 5.6 Topics for further in-depth discussions; add your own experience; Chapter 6 How to become short-termishly long term; 6.1 The importance of sustainability in innovation; 6.2 Some term-inology; 6.3 Clever perseverance; 6.4 The short-term-long-term balance in the food industry; 6.5 Summary; 6.6 Topics for further in-depth discussions 327 $aadd your own experience Chapter 7 Success measured; 7.1 Success Metrics 101; 7.2 The consumer in the equation; 7.3 The success rate: rate the success; 7.4 Success and you; 7.5 Summary; 7.6 Topics for further in-depth discussions; add your own experience; Chapter 8 The value of success stories; 8.1 What counts is the well-packaged result; 8.2 The role of the success story: storytelling; 8.3 How to make your story; 8.4 Stories become contagious; 8.5 Summary; 8.6 Topics for further in-depth discussions; add your own experience 327 $aPart 3 Most important key success factors for successful execution of innovation 330 $aInnovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy. The Food Industry Innovation School focuses on key skills needed to drive new ideas from initial concepts through to successful products on the shelf. The author argues that any individual can learn how to lead innovation within complex organizations utilizing companies' commercial and financial resources. The book focuses on the 606 $aFood industry and trade$xManagement 606 $aOrganizational effectiveness 606 $aFood$xTechnological innovations 615 0$aFood industry and trade$xManagement. 615 0$aOrganizational effectiveness. 615 0$aFood$xTechnological innovations. 676 $a664.0068/4 700 $aTraitler$b Helmut$0864028 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828879903321 996 $aThe food industry innovation school$93982288 997 $aUNINA