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100   $a20170731d2017      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aMarketing essentials for independent lodgings /$fPamela Lanier and Marie Lanier
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017.
215   $a1 online resource (xix, 153 pages) $cillustrations
225 1 $aTourism and hospitality management collection
311   $a1-63157-596-1 
320   $aIncludes bibliographical references and index.
327   $aPart I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index.
330 3 $aMarketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
410  0$aTourism and hospitality management collection.
606   $aBed and breakfast accommodations$xMarketing
606   $aHotels$xMarketing
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610   $aecotourism
610   $aguesthouse
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610   $alodging
610   $aOTA
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610   $apublic relations
610   $asocial media
610   $atravel agent
615  0$aBed and breakfast accommodations$xMarketing.
615  0$aHotels$xMarketing.
676   $a647.9573
700   $aLanier$b Pamela$01639351
702   $aLanier$b Marie
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
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996   $aMarketing essentials for independent lodgings$93982270
997   $aUNINA