LEADER 01091nam 22003733 450 001 9910131681203321 005 20200325124942.0 010 $a978-88-7462-235-1 035 $a(CKB)3460000000088144 035 $a(ItFiC)it 02483424 035 $a(EXLCZ)993460000000088144 100 $a20120220d2008 uy 0 101 0 $aita 200 00$aAnatomia del corpo, anatomia dell'anima $emeccanismo, senso e linguaggio /$fa cura di Aldo Trucchio 205 $a1. ed. 210 $aMacerata $cQuodlibet$d2008 215 $a289 p. $cill 225 0$aDiscipline filosofiche 300 $aCollected papers partly presented to 2 meetings, Naples, 2008, 1 revised. 320 $aIncludes bibliographical references. 517 $aAnatomia del corpo, anatomia dell'anima 676 $a128 676 $a591 676 $a616 676 $a156 676 $a612 676 $a006 702 $aTrucchio$b Aldo 801 0$bItFiC 801 1$bItFiC 906 $aBOOK 912 $a9910131681203321 996 $aAnatomia del corpo, anatomia dell'anima$9943896 997 $aUNINA LEADER 01010nam0 2200253 i 450 001 VAN0041879 005 20090715120000.0 100 $a20060309d1989 |0itac50 ba 101 $afre 102 $aFR 105 $a|||| ||||| 200 1 $aHéraclès aux portes du soir$emythe et histoire$fColette Jourdain-Annequin 210 $aParis$cLes belles lettres$d1989 215 $a730 p.$cill., c. geogr.$d24 cm. 517 1$3VAN0080390$aHeracles aux portes du soir. 620 $dParis$3VANL000046 700 1$aJourdain-Annequin$bColette$3VANV034573$0317361 712 $aLes belles lettres $3VANV109337$4650 801 $aIT$bSOL$c20230616$gRICA 899 $aBIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI$1IT-CE0103$2VAN07 912 $aVAN0041879 950 $aBIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI$d07CONS Ja 1094 $e07 3705 20060309 996 $aHéraclès aux portes du soir$9223826 997 $aUNICAMPANIA LEADER 03652nam 2200649 450 001 9910828878003321 005 20230126223221.0 010 $a1-63157-597-X 035 $a(CKB)4340000000188914 035 $a(MiAaPQ)EBC4898664 035 $a(Au-PeEL)EBL4898664 035 $a(CaPaEBR)ebr11414244 035 $a(OCoLC)994027839 035 $a(EXLCZ)994340000000188914 100 $a20170731d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMarketing essentials for independent lodgings /$fPamela Lanier and Marie Lanier 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xix, 153 pages) $cillustrations 225 1 $aTourism and hospitality management collection 311 $a1-63157-596-1 320 $aIncludes bibliographical references and index. 327 $aPart I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. 330 3 $aMarketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow. 410 0$aTourism and hospitality management collection. 606 $aBed and breakfast accommodations$xMarketing 606 $aHotels$xMarketing 610 $amarketing 610 $abed & breakfast 610 $aboutique hotel 610 $aecotourism 610 $aguesthouse 610 $ainn 610 $alodge 610 $alodging 610 $aOTA 610 $aprint marketing 610 $apublic relations 610 $asocial media 610 $atravel agent 615 0$aBed and breakfast accommodations$xMarketing. 615 0$aHotels$xMarketing. 676 $a647.9573 700 $aLanier$b Pamela$01639351 702 $aLanier$b Marie 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828878003321 996 $aMarketing essentials for independent lodgings$93982270 997 $aUNINA