LEADER 05831nam 2200661Ia 450 001 9910828806703321 005 20200520144314.0 010 $a0-19-773761-7 010 $a1-280-83506-0 010 $a9786610835065 010 $a0-19-974793-8 010 $a1-4237-7561-9 024 7 $a10.1093/oso/9780195141764.001.0001 035 $a(CKB)1000000000462878 035 $a(OCoLC)69873309 035 $a(CaPaEBR)ebrary10375302 035 $a(SSID)ssj0000150734 035 $a(PQKBManifestationID)11159831 035 $a(PQKBTitleCode)TC0000150734 035 $a(PQKBWorkID)10280526 035 $a(PQKB)10235179 035 $a(Au-PeEL)EBL3053704 035 $a(CaPaEBR)ebr10375302 035 $a(CaONFJC)MIL83506 035 $a(MiAaPQ)EBC3053704 035 $a(OCoLC)1406783895 035 $a(StDuBDS)9780197737613 035 $a(EXLCZ)991000000000462878 100 $a20010626d2002 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEvaluating health promotion programs /$fThomas W. Valente 205 $a1st ed. 210 $aNew York $cOxford University Press$d2002 215 $a1 online resource (324 p.) 225 1 $aOxford scholarship online 300 $aPreviously issued in print: 2002. 311 $a0-19-514176-8 320 $aIncludes bibliographical references (p. 263-275) and index. 327 $aMachine generated contents note: 1. Frameworks, Models, and Rationales, 3 -- Health Promotion Programs, 3 -- Evaluation, 4 -- Frameworks, 9 -- Evaluation Frameworks, 11 -- Summary, 17 -- 2. Health Promotion Interventions, 19 -- Intervention Strategies, 19 -- Program Impact Conditions, 27 -- Summary, 31 -- 3. Behavior Change Theory, 33 -- Theories, 34 -- Perspectives, 45 -- Use and Selection of Theory, 50 -- Summary, 55 -- 4. Formative and Qualitative Research, 57 -- Qualitative Methods, 58 -- Message/Materials Testing, 64 -- Quantitative Formative Research, 65 -- Using Formative Techniques for Outcome Evaluation, 69 -- Summary, 70 -- 5. Process Evaluation, 73 -- Six Points for Process Evaluation, 75 -- Uses of Process Evaluation Data, 78 -- How to Do Process Evaluation, 82 -- Distinction Between Research Types, 83 -- Summary, 83 -- II METHODS, 85 -- 6. Study Design, 87 -- Background, 87 -- Causality, 88 -- Study Validity, 89 -- Study Designs, 96 -- Hypothetical Scores, 102 -- Selecting a Study Design, 104 -- Blinded Studies, 105 -- Contamination, 105 -- Summary, 107 -- 7. Sampling and Sample Size, 109 -- Sample Types, 110 -- Sample Size, 113 -- Power, 117 -- Sample Selection, 120 -- Summary, 121 -- 8. Data Collection and Management, 123 -- Construction of Questionnaire or Instrument, 123 -- Interview Methods, 131 -- Response Rates, 133 -- Data Management, 135 -- Combining (Appending and Merging) Two Datasets, 144 -- Summary, 146 -- 9. Univariate Analysis and Scale Construction, 147 -- Univariate Statistics, 147 -- Scale Creation, 151 -- Summary, 162 -- 10. Statistical Analysis, 163 -- Levels of Measurement, 164 -- Statistical Tests, 167 -- Multivariate Analysis, 177 -- Summary, 180 -- III RESULTS, 181 -- 11. Measuring Program or Campaign Exposure, 183 -- Measuring Exposure, 184 -- The National Reproductive Health Program Campaign, 186 -- NRHP Campaign Exposure, 191 -- Ringers, 196 -- Campaign Recognition by Sociodemographic Characteristics (Bivariate and -- Multivariate), 199 -- Exposure Data for Phase II of the National Reproductive Health Program, 201 -- Exposure Data in the Panel Sample, 202 -- Selective Exposure, 204 -- Summary, 206 -- 12. Measuring Outcomes, 207 -- Study Design and Methods, 207 -- Data Analysis, 209 -- Multivariate Analysis, 213 -- Panel Data, 215 -- Reporting Results, 221 -- Summary, 222 -- 13. Advanced Design and Statistical Topics, 225 -- Stepwise Regression, 226 -- Three- and Multiwave Data, 227 -- Path Analysis or Structural Equation Modeling, 230 -- Event History Analysis, 233 -- Time Series, 235 -- Meta-analysis, 236 -- Weighting Data, 239 -- Cost-benefit and Cost-effectiveness Analysis, 239 -- Summary, 240 -- 14. Dissemination of Evaluation Findings, 241 -- Dissemination Conflict, 241 -- Dissemination, 242 -- Policy Process, 245 -- Interpretation, 248 -- Graphics, 248 -- Ethical Considerations, 249 -- Budgets, 251 -- Book Summary, 252 -- The Future of Health Promotion Program Evaluation, 254 -- Glossary, 257 -- References, 263 -- Appendix A: Potentially Helpful Websites, 277 -- Study Planning Software, 277 -- Evaluation Software, 278 -- Health Education/Communication Listservs, 278 -- Media Research Firms, 278 -- Qualitative Analysis Software, 278 -- Appendix B: Bolivia Survey Questionnaire, 279 -- Bolivia National Reproductive Health Program Evaluation, 280 -- Appendix C: Informed Consent Statement for Questionnaire, 295 -- Informed Consent, 295 -- Appendix D: Sample Budget Items for Health Promotion Program -- Evaluation Project, 297. 330 $aThis is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, management, analysis, and the interpretation of findings. 410 0$aOxford scholarship online. 606 $aCommunication in medicine$xEvaluation 606 $aHealth promotion$xEvaluation 615 0$aCommunication in medicine$xEvaluation. 615 0$aHealth promotion$xEvaluation. 676 $a613 700 $aValente$b Thomas W$0755137 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828806703321 996 $aEvaluating health promotion programs$93972460 997 $aUNINA