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035   $a(CKB)4100000006995030
035   $a(MiAaPQ)EBC5522650
035   $a(UtOrBLW)9781787692916
035   $a(EXLCZ)994100000006995030
100   $a20181017d2018      uy         0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aPublic relations and the power of creativity $estrategic opportunities, innovation and critical challenges /$fedited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
205   $aFirst edition.
210  1$aBingley, UK :$cEmerald Publishing,$d2018.
215   $a1 online resource (250 pages)
225 0 $aAdvances in public relations and communication management,$x2398-3914 ;$vvolume 3.
300   $aIncludes index.
311   $a1-78769-300-7 
311   $a1-78769-292-2 
327   $aPrelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index.
330   $aCreativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
606   $aPublic relations
606   $aCreative ability
606   $aBusiness & Economics, Public Relations$2bisacsh
615  0$aPublic relations.
615  0$aCreative ability.
615  7$aBusiness & Economics, Public Relations.
676   $a659.2
702   $aRoberts-Bowman$b Sarah$f1965-
702   $aCrookes$b Adrian
702   $aRomenti$b Stefania
702   $aIhlen$b Øyvind
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910828789503321
996   $aPublic relations and the power of creativity$94072209
997   $aUNINA