LEADER 03398nam 2200601 450 001 9910828679303321 005 20230808192253.0 010 $a1-4422-6255-9 035 $a(CKB)3710000000621355 035 $a(EBL)4455821 035 $a(SSID)ssj0001635881 035 $a(PQKBManifestationID)16388983 035 $a(PQKBTitleCode)TC0001635881 035 $a(PQKBWorkID)14940491 035 $a(PQKB)11716427 035 $a(MiAaPQ)EBC4455821 035 $a(DLC) 2016013058 035 $a(EXLCZ)993710000000621355 100 $a20160606h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing and outreach for the academic library $enew approaches and initiatives /$fedited by Bradford Lee Eden 210 1$aLanham, Maryland :$cRowman & Littlefield,$d2016. 210 4$dİ2016 215 $a1 online resource (165 p.) 225 1 $aCreating the 21st-Century Academic Library ;$v7 300 $aDescription based upon print version of record. 311 $a1-4422-6254-0 311 $a1-4422-6253-2 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aMaking social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. 330 $aVolume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. 410 0$aCreating the 21st-century academic library ;$v7. 606 $aAcademic libraries$xMarketing 606 $aAcademic libraries$xPublic relations 606 $aLibrary outreach programs 606 $aAcademic libraries$vCase studies 615 0$aAcademic libraries$xMarketing. 615 0$aAcademic libraries$xPublic relations. 615 0$aLibrary outreach programs. 615 0$aAcademic libraries 676 $a025.1/977 702 $aEden$b Bradford Lee 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828679303321 996 $aMarketing and outreach for the academic library$94120598 997 $aUNINA