LEADER 04939oam 22007215 450 001 9910828475803321 005 20200520144314.0 010 $a1-281-74466-2 010 $a9786611744663 010 $a0-8213-7523-7 024 7 $a10.1596/978-0-8213-7522-8 035 $a(CKB)1000000000536687 035 $a(EBL)459593 035 $a(OCoLC)427509502 035 $a(SSID)ssj0000086299 035 $a(PQKBManifestationID)11998492 035 $a(PQKBTitleCode)TC0000086299 035 $a(PQKBWorkID)10025948 035 $a(PQKB)10168736 035 $a(MiAaPQ)EBC459593 035 $a(Au-PeEL)EBL459593 035 $a(CaPaEBR)ebr10236059 035 $a(CaONFJC)MIL174466 035 $a(The World Bank)223370201$z(The World Bank)216938426 035 $a(The World Bank)ocn223370201 035 $a(US-djbf)15257891 035 $a(EXLCZ)991000000000536687 100 $a20080411d2008 uf 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDevelopment communication sourcebook : $ebroadening the boundaries of communication /$fPaolo Mefalopulos 210 1$aWashington, D.C. :$cWorld Bank,$dc2008. 215 $axx, 244 pages $cillustrations ;$d26 cm 300 $aDescription based upon print version of record. 311 $a0-8213-7522-9 320 $aIncludes bibliographical references and index. 327 $aContents; Preface; Abbreviations; Introduction; Module 1. The Value-Added of Development Communication; Table 1.1 Common Types of Communication in Development Organizations; Box 1.1 Getting Results through Interpersonal Communication Methods; Box 1.2 A Typology of Participation in Development Initiatives; Figure 1.1 Windows of Perception in an Agricultural Project; Box 1.3 Comparing and Contrasting CNA and CBA; Box 1.4 When a Perfectly Appropriate Technical Solution Does Not Make Much Sense; Figure 1.2 Mice Reconstructing an Image of a Cow; Table 1.2 Basic Features of Communication Modes 327 $aFigure 1.3 DevComm Methodological FrameworkModule 2. Reflections on the Theory and Practice of Development Communication; Table 2.1 Basic Differences in the Two Communication Modes; Box 2.1 The Importance of the First Mile; Box 2.2 A Different Use of Video; Box 2.3 Communication to Inform and Change Behavior; Box 2.4 The World Congress on Communication for Development (WCCD); Figure 2.1 The Multitrack Communication Model; Module 3. Development Communication Methodological Framework and Applications; Figure 3.1 The Process Pyramid; Figure 3.2 DevComm Methodological Framework 327 $aTable 3.1 Levels of Participation and CommunicationTable 3.2 The Johari Window; Box 3.1 The Power of Participatory Communication for Social Change; Box 3.2 When Perceptions Diverge; Figure 3.3 Windows of Perceptions in a Software Innovation; Box 3.3 Addressing the Correct Communication Entry Point or Level; Table 3.3 CBA Main Steps; Table 3.4 Defining the Objective; Table 3.5 Main Steps of Communication Strategy Design; Figure 3.4 Using Communication Materials to Facilitate Dialog; Table 3.6 The Communication Action Plan; Figure 3.5 The Communication Program Design and Implementation Process 327 $aBox 3.4 A Communication Road Map to ChangeModule 4. Development Communication Services and Operations at the World Bank; Figure 4.1 DevComm Portfolio in FY04 and FY06; Figure 4.2 Basic Phases of a Communication Program; Box 4.1 Evaluating the Performance of Communication in Public Sector Reforms; Figure 4.3 Links between Communication Program and Project Cycle; Table 4.1 Steps in Developing a Communication Plan for PRSPs; Box 4.2 Community Radio in Community-Driven Development Projects: Kenya, Ghana, and Sri Lanka; Box 4.3 Community Radio and Women's Participation: Timor-Leste 327 $aBox 4.4 Community Radio in Disaster Management: Aceh, IndonesiaFigure 4.4 DevComm Portfolio by Sector in March 2006; Appendix The Rome Consensus; Glossary; Index 330 $aThe Development Communication Sourcebook illustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more. 410 0$aWorld Bank e-Library. 606 $aCommunication in economic development 615 0$aCommunication in economic development. 676 $a338.9001/4 700 $aMefalopulos$b Paolo$01621483 712 02$aWorld Bank. 801 0$bDLC 801 1$bDLC 801 2$bYDX 801 2$bBAKER 801 2$bBTCTA 801 2$bYDXCP 801 2$bCDX 801 2$bDLC 906 $aBOOK 912 $a9910828475803321 996 $aDevelopment communication sourcebook$93954774 997 $aUNINA