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010   $a1-60649-665-4
035   $a(CKB)3710000000332154
035   $a(EBL)1919445
035   $a(OCoLC)900878434
035   $a(CaBNVSL)swl00404631
035   $a(Au-PeEL)EBL1919445
035   $a(CaPaEBR)ebr11007936
035   $a(CaONFJC)MIL692009
035   $a(OCoLC)903257748
035   $a(CaSebORM)9781606496640
035   $a(MiAaPQ)EBC1919445
035   $a(EXLCZ)993710000000332154
100   $a20150126d2015      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 14$aThe public relations firm /$fBob "Pritch" Pritchard, Stacey Smith
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015.
215   $a1 online resource (128 p.)
225 1 $aPublic relations collection,$x2157-3476
300   $aDescription based upon print version of record.
311   $a1-60649-664-6 
320   $aIncludes bibliographical references (pages 107-108) and index.
327   $aPart I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index.
330 3 $aThis book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between.
410  0$aPublic relations collection.$x2157-3476
606   $aPublic relations firms
610   $aPR firms
610   $aPR agencies
610   $aHiring a PR firm (agency)
610   $aHow to Hire a Public Relations (PR) firm (agency)
610   $aHiring a PR (public relations) firm (agency) (company) (person)
610   $aHow PR firm's bill
610   $aEvaluating a PR firm (agency) (plan) (campaign)
610   $aPR firm billing rates
610   $aPR firm (agency) contracts
610   $aPR practitioner roles
610   $aResponsibilities
610   $aPublic relations evaluation
610   $aClient- Firm relationship
610   $aPublic relations research
610   $aPublic relations execution
615  0$aPublic relations firms.
676   $a659.2
700   $aPritchard$b Robert D.$0863439
702   $aSmith$b Stacey$c(Public relations consultant),
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828343403321
996   $aThe public relations firm$94017824
997   $aUNINA