LEADER 05804nam 2200745 450 001 9910828109503321 005 20220609163349.0 010 $a1-118-75153-1 010 $a1-118-59502-5 010 $a1-118-59498-3 035 $a(CKB)3360000000478924 035 $a(EBL)1422489 035 $a(SSID)ssj0001001354 035 $a(PQKBManifestationID)11609186 035 $a(PQKBTitleCode)TC0001001354 035 $a(PQKBWorkID)10962289 035 $a(PQKB)11216288 035 $a(DLC) 2013021632 035 $a(Au-PeEL)EBL1422489 035 $a(CaPaEBR)ebr10774370 035 $a(CaONFJC)MIL527868 035 $a(CaSebORM)9781118594988 035 $a(MiAaPQ)EBC1422489 035 $a(OCoLC)845350276 035 $a(PPN)192131575 035 $a(EXLCZ)993360000000478924 100 $a20130517h20142014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aSocial media, sociality, and survey research /$fedited by Craig A. Hill (RTI International, Research Triangle Park, NC), Elizabeth Dean (RTI International, Research Triangle Park, NC), Joe Murphy (RTI International, Research Triangle Park, NC) 205 $a1st edition 210 4$dİ2014 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d[2014] 215 $a1 online resource (362 p.) 300 $aDescription based upon print version of record. 311 $a1-299-96617-9 311 $a1-118-37973-X 320 $aIncludes bibliographical references and index. 327 $aSocial Media, Sociality, and Survey Research; Contents; List of Figures; List of Tables; Contributors; Preface; Acknowledgments; 1. Social Media, Sociality, and Survey Research; What Is Social Media?; Social Media Origins; Social Networking Sites and Platforms; Blogs; Twitter; Facebook; LinkedIn; Second Life; Other Social Networking Platforms and Functionalities; Why Should Survey Researchers Be Interested in Social Media?; The Current State of Survey Research; Falling Response Rates; Frame Coverage Errors; The Coming Age of Ubiquity; Public vs. Private Data 327 $aSocial Media Interaction: Next Wave (or Subwave)?Adding Social Media to the Survey Research Toolbox; Toward Using the Concept of Sociality in Survey Research of the Future; How Can Survey Researchers Use Social Media Data?; References; 2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; Describing Emotional or Subjective Feeling in Textual Data; Definition of Machine-Augmented Sentiment Analysis; How Sentiment Analysis Is Used with Text Data; Different Ways of Representing Sentiment; Ordinal Scales; Nominal Emotion Classification; Neutral Sentiment 327 $aTechniques for Determining SentimentPrecursors to Analysis; Harvesting; Structure and Understand; Approaches to Determining Sentiment; Machine-Coded Sentiment Analysis; Human-Coded Sentiment Analysis; Sentiment Analysis as a Subset of Text Analytics; Current Limitations of Sentiment Analysis; References; 3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study; Methods; Twitter Data; Public Opinion About Health-Care Reform: Kaiser Health Tracking Poll; Analysis; Results; RQ1: To What Extent Was Health-Care Reform Discussed on Twitter? 327 $aRQ2: What Is the Distribution of Sentiment of Health-Care Reform Tweets?RQ3. Do Trends in the Sentiment of Tweets About Health-Care Reform Correlate with Observed Trends in Public Opinion About Health-Care Reform from Nationally Representative Probability-Based Surveys?; KFF Trends; Comparison; RQ4. What Are the Key Topics Discussed in Health-Care Reform Tweets?; Discussion; Conclusions; References; 4. The Facebook Platform and the Future of Social Research; The Changing Web: From Searchable to Social; Digital and Digitized Data; The Case for Facebook Integration; Data and the Graph API 327 $aFacebook ApplicationsSocial Plugins; The Future, Mobile Apps, and the Ever Increasing Complexity of the Social Graph; References; 5. Virtual Cognitive Interviewing Using Skype and Second Life; Brief Background on Cognitive Interviews; Cognitive Interviewing Current Practice; Practitioners' Techniques; Cognitive Interviews in Practice: Present and Future; Second Life for Survey Research; Methods; Recruitment; Screening; Incentive; Think-Aloud and Probes; Results; Overall Participant Characteristics; Feasibility of Pilot Study; Quality of Cognitive Interviews by Mode; Participant Disengagement 327 $aNonverbal Cues 330 $aProvides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a ""sociality hierarchy"" in social media interactions, comprised of three levels: broadcast, conversat 606 $aOnline social networks$xResearch 606 $aSocial media$xResearch 606 $aSocial surveys$xMethodology 615 0$aOnline social networks$xResearch. 615 0$aSocial media$xResearch. 615 0$aSocial surveys$xMethodology. 676 $a302.23/1 701 $aHill$b Craig A.$f1956-$01643534 701 $aDean$b Elizabeth$f1974-$01643535 701 $aMurphy$b Joe$f1974-$01643536 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828109503321 996 $aSocial media, sociality, and survey research$93988848 997 $aUNINA