LEADER 00861nam a2200253 i 4500 001 991001101969707536 005 20020502183609.0 008 971010s1997 it ||| | ita 020 $a8880914901 035 $ab11464045-39ule_inst 035 $aPRUMB54940$9ExL 040 $aDip. SSSC$bita 100 1 $aAddis, Elisabetta$0127474 245 10$aEconomia e differenze di genere /$cElisabetta Addis 260 $aBologna :$bCLUEB,$c1997 300 $a214 p. ;$c22 cm. 490 0 $aCollana di economia applicata ;$v10 650 4$aEconomia 907 $a.b11464045$b01-03-17$c01-07-02 912 $a991001101969707536 945 $aLE021 NBB37$g1$i2021000006685$lle021$o-$pE0.00$q-$rl$s- $t0$u2$v2$w2$x0$y.i11652433$z01-07-02 996 $aEconomia e differenze di genere$9718051 997 $aUNISALENTO 998 $ale021$b01-01-97$cm$da $e-$fita$git $h0$i1 LEADER 03394nam 2200733Ia 450 001 9910828097403321 005 20251205182939.0 010 $a9786612548413 010 $a9780470595695 010 $a0470595698 010 $a9781119198666 010 $a1119198666 010 $a9781282548411 010 $a1282548417 010 $a9780470595688 010 $a047059568X 035 $a(CKB)2550000000007374 035 $a(EBL)485632 035 $a(OCoLC)593331748 035 $a(SSID)ssj0000336505 035 $a(PQKBManifestationID)11261399 035 $a(PQKBTitleCode)TC0000336505 035 $a(PQKBWorkID)10279738 035 $a(PQKB)10219971 035 $a(MiAaPQ)EBC485632 035 $a(Au-PeEL)EBL485632 035 $a(CaPaEBR)ebr10366652 035 $a(CaONFJC)MIL254841 035 $a(OCoLC)690911474 035 $a(PPN)147580013 035 $a(FINmELB)ELB178876 035 $a(Perlego)1008639 035 $a(EXLCZ)992550000000007374 100 $a20090831d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aData-driven marketing $ethe 15 metrics everyone in marketing should know /$fMark Jeffery 205 $a1st ed. 210 $aHoboken, N.J. $cWiley$dc2010 215 $a1 online resource (323 p.) 300 $aDescription based upon print version of record. 311 08$a9780470504543 311 08$a0470504544 327 $aData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing 327 $aChapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX 330 $aNAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg S 606 $aMarketing research 606 $aMarketing$xMathematical models 606 $aMarketing$vCase studies 615 0$aMarketing research. 615 0$aMarketing$xMathematical models. 615 0$aMarketing 676 $a658.8/3 700 $aJeffery$b Mark$f1965-$01658040 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828097403321 996 $aData-driven marketing$94011821 997 $aUNINA