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100   $a20180706d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aConsumer behavior knowledge for effective sports and event marketing /$fedited by Lynn R. Kahle, Angeline G. Close
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (349 p.)
300   $aDescription based upon print version of record.
311   $a0-415-87358-4 
311   $a0-415-87357-6 
320   $aIncludes bibliographical references and indexes.
327   $asection 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
330   $aThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through spor
606   $aConsumer behavior
606   $aSports$xMarketing
606   $aSpecial events$xMarketing
606   $aCommunication in marketing
615  0$aConsumer behavior.
615  0$aSports$xMarketing.
615  0$aSpecial events$xMarketing.
615  0$aCommunication in marketing.
676   $a796.06/98
701   $aClose$b Angeline$01596753
701   $aKahle$b Lynn R$0870426
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828060603321
996   $aConsumer behavior knowledge for effective sports and event marketing$93918246
997   $aUNINA