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100   $a20140423d2014      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aEnhancing the managerial DNA of your small business /$fPat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014.
215   $a1 online resource (212 p.)
225 1 $aEntrepreneurship and small business management collection,$x1946-5661
300   $aPart of: 2014 digital library.
311   $a1-60649-550-X 
311   $a1-306-64436-4 
320   $aIncludes bibliographical references (pages 177-183) and index.
327   $a1. Introduction -- 2. Strategic planning -- 3. Financing -- 4. Marketing -- 5. Managing cash flow -- 6. Managing costs -- Appendix A. Break-even analysis -- Appendix B. Legal business structures -- Appendix C. Intellectual property protection -- Notes -- References -- Index.
330 3 $aMost people who start businesses do so with little or no formal education in business or management training and experience. This book has been written expressly for these people, as well as for others with similar backgrounds who aspire to start their own businesses. The aim is to help fill in some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. With no attempt to compete with conventional small business textbooks or catchy "how to" books on small business management, this book is deliberately focused on five core topics: strategic planning, financing, marketing, managing cash flow, and managing costs. The authors believe these to be the essential building blocks for enhancing the managerial DNA of a small business. Equipped with this enhanced DNA, the small business owner is postured to think about and take actions on behalf of his or her business that will lead to optimal success. In addition, the book incorporates as appendices three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.
410  0$a2014 digital library.
410  0$aEntrepreneurship and small business management collection.$x1946-5661
606   $aSmall business$xManagement
610   $abreak-even analysis
610   $abusiness structures
610   $afinancing
610   $aintellectual property
610   $amanaging cash flow
610   $amanaging costs
610   $amarketing
610   $asmall business management
610   $astrategic planning
615  0$aSmall business$xManagement.
676   $a658.022
700   $aRoberson-Saunders$b Pat.$01656077
702   $aHarvey$b Barron H.
702   $aFanara$b Philip.
702   $aLacy$b Gwynette P.
702   $aChoudhury$b Pravat.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828003403321
996   $aEnhancing the managerial DNA of your small business$94008730
997   $aUNINA