LEADER 05079nam 2200697Ia 450 001 9910827841003321 005 20240516191259.0 010 $a1-282-29874-7 010 $a9786612298745 010 $a1-84719-823-6 035 $a(CKB)2430000000040734 035 $a(EBL)956340 035 $a(OCoLC)798536438 035 $a(SSID)ssj0000346432 035 $a(PQKBManifestationID)12118046 035 $a(PQKBTitleCode)TC0000346432 035 $a(PQKBWorkID)10327701 035 $a(PQKB)11016349 035 $a(Au-PeEL)EBL956340 035 $a(CaPaEBR)ebr10433550 035 $a(CaONFJC)MIL229874 035 $a(PPN)227995759 035 $a(FR-PaCSA)88852059 035 $a(MiAaPQ)EBC956340 035 $a(EXLCZ)992430000000040734 100 $a20091210d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDrupal 6 search engine optimization $erank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites /$fby Ben Finklea 205 $a1st ed. 210 $aBirmingham, UK $cPackt Publishing$d2009 215 $a1 online resource (280 p.) 225 1 $aFrom technologies to solutions 300 $aDescription based upon print version of record. 311 $a1-84719-822-8 320 $aIncludes bibliographical references and index. 327 $aCover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg 327 $aMintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition 327 $aHow to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles 327 $aHow to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect 327 $aGlobal Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags 327 $aViews Meta tags 330 $aRank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites 606 $aElectronic information resource searching 606 $aSearch engines 606 $aWeb site development 615 0$aElectronic information resource searching. 615 0$aSearch engines. 615 0$aWeb site development. 676 $a006.7 700 $aFinklea$b Ben$01655147 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910827841003321 996 $aDrupal 6 search engine optimization$94007405 997 $aUNINA