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100   $a20120829d2012      fy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInnovative pricing strategies to increase profits /$fDaniel Marburger
205   $a1st ed.
210   $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012
215   $a1 online resource (154 p.)
225 1 $aEconomics and finance collection,$x2163-7628
300   $aPart of: 2012 digital library.
311   $a1-60649-381-7 
320   $aIncludes bibliographical references (p. 133-136) and index.
327   $aList of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
330 3 $aThe practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
410  0$a2012 digital library.
410  0$aEconomics and finance collection.$x2163-7628
606   $aPricing
606   $aOpen price system
606   $aInternet auctions
610   $aPrice discrimination
610   $abundling
610   $aprice skimming
610   $aprice penetration
610   $aonline auctions
610   $aEnglish auction
610   $aDutch auction
610   $afirst-price sealed bid auction
610   $asecond-price sealed bid auction
610   $aprice elasticity
610   $aconsumer surplus
610   $atwo-part tariffs
610   $aquantity discounts
610   $aquality choices
610   $atying
610   $apeak-load pricing
610   $adynamic pricing
610   $ae-commerce
610   $apricing
610   $aRobinson-Patman Act
610   $awinner's curse
610   $areference price
610   $aprivate value auction
610   $acommon value auction
615  0$aPricing.
615  0$aOpen price system.
615  0$aInternet auctions.
676   $a658.816
700   $aMarburger$b Daniel$01674064
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910827684303321
996   $aInnovative pricing strategies to increase profits$94038641
997   $aUNINA