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010   $a0-415-15134-1
010   $a9786610517985
010   $a1-134-74665-2
010   $a1-134-74666-0
010   $a1-280-51798-0
010   $a0-203-27845-3
035   $a(CKB)1000000000251751
035   $a(EBL)165730
035   $a(OCoLC)560364676
035   $a(SSID)ssj0000281748
035   $a(PQKBManifestationID)11239904
035   $a(PQKBTitleCode)TC0000281748
035   $a(PQKBWorkID)10306388
035   $a(PQKB)11478924
035   $a(MiAaPQ)EBC165730
035   $a(EXLCZ)991000000000251751
100   $a20130418d2002||||  u||         |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing in Publishing
205   $a1st ed.
210   $aHoboken $cTaylor and Francis$d2002
215   $a1 online resource (171 p.)
300   $aDescription based upon print version of record.
311   $a0-415-15133-3 
311   $a9780203134863 
327   $aBook Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index
330   $aMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark
606   $aMarketing
606   $aPublishers and publishing
606   $aPublishers and publishing - Great Britain
606   $aPublishers and publishing$xMarketing$zGreat Britain
606   $aBooks$zGreat Britain
606   $aBook Studies & Arts$2HILCC
606   $aEducation$2HILCC
606   $aSocial Sciences$2HILCC
615  4$aMarketing.
615  4$aPublishers and publishing.
615  4$aPublishers and publishing - Great Britain.
615  0$aPublishers and publishing$xMarketing
615  0$aBooks
615  7$aBook Studies & Arts
615  7$aEducation
615  7$aSocial Sciences
676   $a070.50688
700   $aBirn$b Robin$0915841
701   $aForsyth$b Patrick$0116235
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910827652603321
996   $aMarketing in Publishing$94035867
997   $aUNINA