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010   $a9786612939600
010   $a0-470-74484-7
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035   $a(EBL)644999
035   $a(OCoLC)700706092
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100   $a20081219d2009      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe innovation manual$b[electronic resource] $eintegrated strategies and practical tools for bringing value innovation to the market /$fDavid Midgley
205   $a1st ed.
210   $aChichester, England ;$aHoboken, N.J. $cJohn Wiley & Sons$dc2009
215   $a1 online resource (330 p.)
300   $aDescription based upon print version of record.
311   $a0-470-72453-6 
320   $aIncludes bibliographical references and index.
327   $aThe three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
330   $aThe Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners
606   $aTechnological innovations$xManagement
615  0$aTechnological innovations$xManagement.
676   $a658.5/14
700   $aMidgley$b David$0107271
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910827464803321
996   $aThe innovation manual$94101728
997   $aUNINA