LEADER 04360nam 2200625 450 001 9910827388303321 005 20200520144314.0 010 $a1-118-91447-3 010 $a1-118-94288-4 010 $a1-322-15029-X 035 $a(CKB)3710000000373019 035 $a(DLC) 2014020539 035 $a(Au-PeEL)EBL1791969 035 $a(CaPaEBR)ebr10937135 035 $a(CaONFJC)MIL646284 035 $a(OCoLC)880672303 035 $a(CaSebORM)9781118942895 035 $a(MiAaPQ)EBC1791969 035 $a(PPN)194167437 035 $a(EXLCZ)993710000000373019 100 $a20140929h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aRight-time experiences $edriving revenue with mobile and big data /$fMaribel Lopez 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (323 pages) $cillustrations 300 $aIncludes index. 311 $a1-118-84735-0 311 $a1-118-94289-2 320 $aIncludes bibliographical references and index. 330 $a"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing--mobile, cloud computing. big data, and analytics--has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies A three step action plan for getting started and overcoming obstacles An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics A guide to drawing insight from mobile, social, and other sources to create richer experiences If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business"--$cProvided by publisher. 330 $a"This book illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, and empower employees with real-time, actionable insights. The author depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers"--$cProvided by publisher. 606 $aInformation technology$xManagement 606 $aTechnological innovations$xManagement 606 $aBig data$xEconomic aspects 606 $aStrategic planning 615 0$aInformation technology$xManagement. 615 0$aTechnological innovations$xManagement. 615 0$aBig data$xEconomic aspects. 615 0$aStrategic planning. 676 $a658.4/038 686 $aBUS000000$2bisacsh 700 $aLopez$b Maribel$f1968-$01635234 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910827388303321 996 $aRight-time experiences$93975910 997 $aUNINA