LEADER 04164nam  2200817   450 
001 9910827156703321
005 20180717095735.0
010   $a1-78533-852-8
024 7 $a10.1515/9781785338526
035   $a(CKB)4340000000266607
035   $a(MiAaPQ)EBC5355315
035   $a(DE-B1597)636667
035   $a(DE-B1597)9781785338526
035   $a(EXLCZ)994340000000266607
100   $a20180709d2018      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBurgundy $ea global anthropology of place and taste /$fMarion Demossier
210  1$aNew York ;$aOxford :$cBerghahn,$d2018.
215   $a1 online resource (280 pages)
225 1 $aNew directions in anthropology ;$vVolume 43
311   $a1-78533-851-X 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Wine landscapes and place making -- Wine growers and worlds of wine -- The taste of place -- Winescape -- Beyond terroir -- Translating terroir, Burgundy in Asia -- Creating terroir, Burgundy in New Zealand -- From terroir to les climats de Bourgogne -- Conclusion.
330   $a?Demossier?s engrossing analysis of Burgundy?the wine, the place, the brand?should be imbibed (pun intended!) on many levels?and slowly, for best appreciation.??foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy?s listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.
410  0$aNew directions in anthropology.
606   $aWine and wine making$zFrance$zBurgundy
606   $aTerroir$zFrance$zBurgundy
606   $aWine industry$zFrance$zBurgundy
606   $aVintners$zFrance$zBurgundy
610   $aBurgundy wine.
610   $aagriculture.
610   $aanthropological.
610   $aanthropology.
610   $aburgundian model.
610   $aburgundy wines.
610   $aethnographic analysis.
610   $aeuropean studies.
610   $afood and wine.
610   $afood scholars.
610   $afood science.
610   $afood studies.
610   $ageographies of heritage.
610   $ageography.
610   $aglobal anthropology.
610   $asocial anthropology.
610   $asocial science.
610   $aterroir ideology.
610   $aterroir.
610   $avineyards.
610   $awine growers.
610   $awine making.
610   $awine.
610   $awinemaking.
610   $awinescape.
615  0$aWine and wine making
615  0$aTerroir
615  0$aWine industry
615  0$aVintners
676   $a338.4/76632094441
700   $aDemossier$b Marion$01601058
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910827156703321
996   $aBurgundy$93924474
997   $aUNINA