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100   $a20150420h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing in an audiology practice /$fBrian Taylor, AuD ; contributors, Curtis J. Alcock [and five others]
210  1$aSan Diego, California :$cPlural Publishing,$d2015.
210  4$dİ2015
215   $a1 online resource (393 p.)
300   $aDescription based upon print version of record.
311   $a1-59756-569-5 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $aContents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; Index
330   $aProvides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice.
606   $aAudiology
615  0$aAudiology.
676   $a617.80068
700   $aTaylor$b Brian$0373888
702   $aAlcock$b Curtis J.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910827094103321
996   $aMarketing in an audiology practice$93963360
997   $aUNINA