LEADER 04285nam 22006735 450 001 9910826814603321 005 20210717004036.0 010 $a0-8232-8156-6 010 $a0-8232-8024-1 010 $a0-8232-8025-X 024 7 $a10.1515/9780823280254 035 $a(CKB)4100000004838033 035 $a(OCoLC)1038008033 035 $a(MdBmJHUP)muse69079 035 $a(MiAaPQ)EBC5402070 035 $a(StDuBDS)EDZ0001974541 035 $a(DE-B1597)555486 035 $a(DE-B1597)9780823280254 035 $a(EXLCZ)994100000004838033 100 $a20200723h20182018 fg 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGoods $eAdvertising, Urban Space, and the Moral Law of the Image /$fEmanuele Coccia 205 $aFirst edition. 210 1$aNew York, NY :$cFordham University Press,$d[2018] 210 4$dİ2018 215 $a1 online resource 225 0 $aCommonalities 300 $aThis edition previously issued in print: 2018. 311 0 $a0-8232-8022-5 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tCONTENTS --$tPREFACE TO THE ENGLISH-LANGUAGE EDITION --$tTHE LAST NAME OF THE GOOD --$t1. WALLS --$t2. CITIES --$t3. THE BANALITY OF THE GOOD --$t4. TOTEM --$t5. THE WORLD OF THINGS --$t6. TOWARD A MORAL HYPERREALISM --$tACKNOWLEDGMENTS --$tNOTES 330 $aObjects are all around us ? and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be ?good,? can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us.Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the good." Thinking a radical political praxis against a facile materialist critique of things, Coccia shows how objects become the medium through which a city enunciates its ethos, making available an ethical life to those who live among them. When we acknowledge that our notion of ?the good? resides within a world of things, we must grant that in advertising, humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. In the advertising imaginary, to be human is to be a moral cyborgs whose existence attains ethical perfection only via the universe of things. The necessary alienation which commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, Coccia?s provocative book offers a radically political rethinking of the power of images. The problem of contemporary politics is not the anesthetization of words but the excess power we invest in them. Within images, we already live in another form of political life, which has very little to do with the one invented and formalized by the ancient and modern legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come. 410 0$aCommonalities. 606 $aAdvertising 606 $aConsumer goods 610 $aAdvertising History. 610 $aAdvertising. 610 $aArt History. 610 $aArt. 610 $aCultural History. 610 $aMarketing History. 610 $aMarketing. 610 $aMoral Philosophy. 610 $aPhilosophy. 615 0$aAdvertising. 615 0$aConsumer goods. 676 $a659.1 700 $aCoccia$b Emanuele$4aut$4http://id.loc.gov/vocabulary/relators/aut$0476092 701 $aGemma$b Marissa$01615043 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910826814603321 996 $aGoods$93945098 997 $aUNINA