LEADER 04823nam 2200661 450 001 9910826659803321 005 20231103153941.0 010 $a9781119620037 010 $a1-119-62002-3 010 $a1-119-62003-1 035 $a(CKB)4100000010159654 035 $a(MiAaPQ)EBC6037682 035 $a(CaSebORM)9781119620013 035 $a(EXLCZ)994100000010159654 100 $a20200328d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aElevate the debate $ea multilayered approach to communicating your research /$fedited by Jonathan Schwabish 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d[2020] 210 4$d©2020 215 $a1 online resource (xiv, 210 p.) 311 1 $a9781119620013 311 1 $a1-119-62001-5 320 $aIncludes bibliographical references and index. 327 $aChapter 1 Why Research Needs a Big Audience -- Chapter 2 Developing an Audience Outreach Strategy -- Chapter 3 An Introduction to Visualizing Your Research -- Chapter 4 Better Presentations: More Effective Speaking -- Chapter 5 How to Blog about Your Findings -- Chapter 6 Working with the Media to Increase Your Impact -- Chapter 7 Social Media Can Build Audiences That Matter -- Chapter 8 Putting It All Together to Make a Difference 330 $aLearn how to make data-driven research accessible to decision makers, policymakers, and the general public. Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchers need to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact. An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions. This valuable book teaches you how to: Develop and apply data-driven and story-focused communication Use the "Pyramid Philosophy" of rooting accessible, engaging communications products in sophisticated research. Solve problems with your research by defining goals and recommending conclusions-based actions Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it. Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research. 606 $aComunicació en l'urbanisme$zEstats Units d'Amèrica$2lemac 606 $aSociologia urbana$xInvestigació$zEstats Units d'Amèrica$2lemac 606 $aPolítica urbana$xInvestigació$zEstats Units d'Amèrica$2lemac 606 $aSociology, Urban$xResearch$zUnited States 606 $aUrban policy$xResearch$zUnited States 606 $aCommunication in city planning$zUnited States 606 $aresearch$2eurovoc$9eng 606 $acommunication skills$2eurovoc$9eng 615 7$aComunicació en l'urbanisme 615 7$aSociologia urbana$xInvestigació 615 7$aPolítica urbana$xInvestigació 615 0$aSociology, Urban$xResearch 615 0$aUrban policy$xResearch 615 0$aCommunication in city planning 615 7$aresearch 615 7$acommunication skills 676 $a307.76072073 686 $a32.24$2EP-CLASS 686 $a64.20$2EP-CLASS 700 $aSchwabish$b Jonathan$0808076 702 $aSchwabish$b Jonathan A. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826659803321 996 $aElevate the debate$94021767 997 $aUNINA