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035   $a9781606494684
035   $a(OCoLC)86554937
035   $a(CaPaEBR)ebrary10810732
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035   $a(PQKBTitleCode)TC0001141699
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100   $a20131216d2014      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aPersuasive business presentations $eusing the problem-solution method to influence decision makers to take action /$fGary L. May
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014.
215   $a1 online resource (112 p.)
225 1 $aCorporate communication collection,$x2156-8170
300   $aPart of: 2013 digital library.
311   $a1-60649-468-6 
320   $aIncludes bibliographical references (pages 91-92) and index.
327   $aIntroduction -- Part I. Developing a problem-solution presentation -- 1. Conducting a communication strategy analysis -- 2. Constructing the presentation opening -- 3. Building the body of the presentation -- 4. Closing with power -- Part II. Delivering a problem-solution presentation -- 5. Creating visual support -- 6. Preparing for delivery -- 7. Delivering the presentation -- Notes -- References -- Index.
330 3 $aBusiness life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
410  0$a2013 digital library.
410  0$aCorporate communication collection.$x2156-8170.
606   $aBusiness presentations
606   $aPersuasion (Rhetoric)
610   $apersuasion
610   $apresentation
610   $aproblem-solution pattern
615  0$aBusiness presentations.
615  0$aPersuasion (Rhetoric)
676   $a658.452
700   $aMay$b Gary L.$0151097
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910826530003321
996   $aPersuasive business presentations$94101959
997   $aUNINA