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035   $a(OCoLC)700687368
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100   $a20100312d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe brand gym $ea practical workout to gain and retain brand leadership /$fDavid Taylor and David Nichols
205   $a2nd ed.
210   $aChichester, U.K. $cWiley$d2010
215   $a1 online resource (259 p.)
300   $aDescription based upon print version of record.
311 08$a9780470686195 
311 08$a0470686197 
320   $aIncludes bibliographical references and index.
327   $aThe Brand Gym; Contents; What's new in Brandgym 2?; Overview to The Brandgym Workouts; Acknowledgments; Introduction: Being a leader; 1 Workout One: Follow the money; 2 Workout Two: Use insight as fuel; 3. Workout Three: Focus, focus, focus; 4 Workout Four: Build big brand ideas; 5 Workout Five: Grow the core; 6 Workout Six: Stretch your brand muscles; 7 Workout Seven: Amplify your marketing plan; 8 Workout Eight: Rally the troops; References; Index
330   $a"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--$cProvided by publisher.
606   $aBrand name products
606   $aProduct management
615  0$aBrand name products.
615  0$aProduct management.
676   $a658.8/27
700   $aTaylor$b David$f1964-$0892603
701   $aNichols$b David$f1967-$01611170
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910826465603321
996   $aThe brand gym$93993202
997   $aUNINA